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Sony Group Corporation
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== Operations == === What is the company mission? === Sony is a company that wishes to inspire and fulfil ones curiosity. They want to use their unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment === What are the main offerings of the company? === {| class="wikitable" |+ !Products !comments |- |Televisions |Sony released the TV8-301, the world's first all-transistor television in 1959. Sony introduced 'BRAVIA' , the company's in-house brand producing high-definition LCD television, projection TVs and front projectors. In November 2007, Sony released the first OLED television and in 2013 the first 4K OLED one. As of 2012, Sony was the third largest maker of televisions in the world. |- |Playstation |playstation is Sony's video gaming brand consisting of home and handheld video game consoles. The first Playstation was released in December 1994, with the most recent 'Playstation 5' being released in November 2020. The Playstation 5 sold 10 million units in its first 249 days, making it the fastest-selling Playstation console to-date. The Playstation Network is an online service with about 110 million registered users. It consists of an online virtual market called the 'Playstation Store' and a subscription service known as 'Playstation Plus'. |- |Smartphones |'Sony Experia' is the smartphone range from Sony operating on an Android based system. The X10 was released at the start of 2010, the first phone with an android system. The Z series smartphones were then introduced with an omni-balance design and water resistance. The Experia Z is the earliest known device to feature high dynamic range filming at 1080p. The 'Sony Experia 1 V' was released in May of 2023 and includes a 4K OLED display. |- |Audio services |Sony offer a wide range of audio products including speakers, headphones, earbuds, audio systems, sound bars and digital voice recorders. Sony released a new range of wireless headphones with noise cancellation features with the newest model named the 'WH-CH720N' being released in Spring 2023. Sony have a range of portable and battery built speakers with the 'SRS-XV800' part speaker being released earlier in 2023. |- |Cameras |Sony offers a wide range of digital cameras, action cameras and camcorders. In 2010, Sony released their first mirrorless interchangeable-lens cameras which were the NEX-3 and the NEX-5. 'Sony alpha' was introduced in 2006 consisting of the digital and mirrorless cameras. The 'Sony a9 mark 3 lll' is a full frame mirrorless camera which is expected to be released in late 2023. |- |Cloud services |In September 2022 Sony launched its cloud production platform which includes online creative collaboration and content management service. The cloud platform includes: A content transfer application from camera to cloud; Cloud storage; Master Cut (an online video pre editing service). Sony promises to create smarter workflows across production, post-production and delivery. The platform is supported by AI and machine learning enabling full creativity. |- |Media Storage and Cables |Sony also have a range of media storage devices such as memory cards, USB flash drives and External HDD-SSD. Sony was the first company to bring CFexpress Type A cards with a record breaking 1920GB entry in it's Type a lineup. |} === Business Model<ref>https://blog.gitnux.com/companies/sony/</ref> === Sony Corporation, a Japanese multinational conglomerate, excels in Consumer Electronics, Gaming, Entertainment, and Financial Services. Using the business model canvas, we see its success factors: '''Value Propositions:''' Sony delivers top-notch consumer electronics, gaming consoles, movies, and music. Innovation, tech prowess, and diversification bolster its brand and customer loyalty. '''Customer Segments:''' Sony's products cater to individuals, gamers, businesses, and industries. Its broad client base spans demographics and needs. '''Channels:''' Sony uses online/offline platforms, like its official store, third-party online sellers, physical retail, and global retail partnerships. '''Customer Relationships:''' Sony's strong brand and reputation cultivate trust. Social media, loyalty programs, support, and warranties further customer connections. '''Key Resources:''' Sony relies on advanced tech, R&D, IP, and global partnerships. Skilled workforce also drives its success. '''Key Activities:''' Sony focuses on R&D, manufacturing, marketing, and distribution to stay competitive in diverse sectors. '''Key Partnerships:''' Suppliers, distributors, retailers, and entertainment collaborators form Sony's network. Strategic partnerships drive success in divisions. '''Cost Structure:''' Sony's costs encompass manufacturing, R&D, marketing, distribution, etc. Its diversified revenue streams include electronics sales, gaming subscriptions, and entertainment profits. In essence, Sony thrives through diverse products, broad customer outreach, and varied distribution channels. Innovation, tech leadership, and strategic partnerships fuel its competitive edge and success. === Past Mergers and Acquisitions Deals === '''Columbia Pictures Entertainment, Inc. (1989):''' One of Sony's most significant acquisitions was its purchase of Columbia Pictures. This move allowed Sony to establish itself as a major player in the entertainment industry by gaining access to a large library of films and television shows. '''Sony Ericsson (2001-2012):''' Sony entered a joint venture with Ericsson to create Sony Ericsson, a mobile phone manufacturing company. Sony later acquired Ericsson's share of the venture, fully integrating it into its own operations, and renaming it Sony Mobile Communications. '''CBS Records (1988):''' Sony acquired CBS Records, which was later renamed Sony Music Entertainment, giving the company a strong presence in the music industry. '''Sony BMG Music Entertainment (2004-2008):''' Sony acquired the Bertelsmann Music Group's (BMG) 50% stake in Sony BMG, making it a wholly-owned subsidiary. However, this was followed by regulatory concerns, leading to the divestiture of the joint venture, resulting in Sony Music Entertainment. '''ATV Music Publishing (1995):''' Sony formed a joint venture with Michael Jackson to acquire the ATV catalog, which included the rights to numerous iconic songs, including many of The Beatles' works. In 2016, Sony acquired Jackson's stake in the joint venture, gaining full control of ATV Music Publishing. '''Epic Records (1988):''' As part of the acquisition of CBS Records, Sony gained ownership of Epic Records, a major record label known for its roster of popular artists. '''Insomniac Games (2019):''' Sony acquired Insomniac Games, a well-known video game developer responsible for creating franchises like "Ratchet & Clank" and "Spider-Man." '''Crunchyroll (Pending as of 2021):''' Sony announced its intention to acquire Crunchyroll, a popular streaming service focused on anime content. This acquisition aimed to bolster Sony's presence in the streaming industry, particularly in the anime genre. === Management Team === ==== Chairman and CEO ==== [[File:Image 190430 145029.png|left|thumb|300x300px|Kenichiro Yoshida is a Japanese businessman who is currently the chief executive officer of Sony. He began this role in April 2018, succeeding Kazuo Hirai, prior to which Yoshida was the company's chief financial officer. Yoshida joined Sony in 1987, and worked across the company's subsidiaries in the US and Japan.In the year 2000, he worked for Sony subsidiary So-net, which he took public in 2005. He rejoined Sony in 2013 as deputy chief financial officer and was promoted to chief financial officer the following year. In his role as CFO, he was credited with pushing the company through an extensive restructuring which turned around Sony's losses from consumer electronics. ]] ==== President, COO and CFO ==== [[File:Press hiroki totoki.jpg|left|thumb|300x300px|Hiroki Totoki is the President, COO, and CFO of Sony Group Corporation. He has also served as an independent Director on Recruit Holdings' Board since 2018. Previously, he played key roles at Sony Corporation including launching Sony Bank, leading various departments such as Business Strategy, Corporate Development, Finance, and New Business Development. He became the Representative Director and CFO of Sony Network Communications Inc. in 2013 and led the restructuring of Sony Mobile Communications Inc. as its President and CEO in 2014. In 2021, he took on the roles of Executive Deputy President, CFO, Representative Corporate Executive Officer, and Director of the Board at Sony Group Corporation.]] ==== Executive Deputy President and CSO ==== [[File:LESI-Speaker41.png|left|thumb|300x300px|Toshimoto Mitomo has been with Sony Group Corporation since 1985 and currently holds the position of Executive Deputy President and CSO. He oversees Intellectual Property, Business Strategy, Business Development, and Business Incubation Platform, responsible for global IP strategies, technology standardization, and long-term business growth. Additionally, he leads Sony Innovation Fund as Senior Investment Executive. He has also served as Vice Chairman of Japan Intellectual Property Association and participated in Japan's Ministry of Economy, Trade and Industry's Industrial Structure Council. Mr. Mitomo is renowned for his involvement in various IP deals and recognition in IAM Strategy 300 and Top 40 Market Makers.]] ==== Senior Executive Vice President and CTO ==== [[File:B 9C3ux4XJYUZt2W26yEgcyjf2Ru s1TMwjgYCQZl8c980.jpg|left|thumb|300x300px|Hiroaki Kitano is a Japanese scientist. He is the head of the Systems Biology Institute (SBI); President and CEO of Sony Computer Science Laboratories; a Group Director of the Laboratory for Disease Systems Modeling at and RIKEN Center for Integrative Medical Sciences; and a professor at Okinawa Institute of Science and Technology (OIST). Kitano is known for developing AIBO, and the robotic world cup tournament known as Robocup.]] ==== Executive Vice President, CDO and CIO ==== [[File:Download1245f6.jpg|left|thumb|273x273px|Tsuyoshi Kodera is former CEO and President of PlayStation. A 30-year company veteran, he initially joined SIE's network team in 2010, later becoming president of Sony Network Entertainment group in 2013. Kodera played a pivotal role in launching key PlayStation online services, including the PlayStation Store, PlayStation Plus, PlayStation Now, Video, and Music. Notably, PlayStation Plus, offering online services and free games, generated significant revenue under his leadership, boasting over 40 million paying subscribers as of May 2020.]]
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