Sow Foods: Difference between revisions
(Created page with "Fresh, Healthy Plant-based Protein Delivered to Your Door. ==Problem== The current plant-based protein alternatives are unhealthy & unappetizing. They lack nutrition, contain ultra-processed ingredients and artificial additives. Added to that, their ingredients list is complex and long. All of this makes people bloated & guilty of consuming such unhealthy products. ==Solution== Sow Foods tackles this problem by developing a protein source from soybeans that are fre...") |
No edit summary |
||
| (4 intermediate revisions by 2 users not shown) | |||
| Line 1: | Line 1: | ||
Fresh, Healthy Plant-based Protein Delivered to Your Door. | Fresh, Healthy Plant-based Protein Delivered to Your Door. | ||
== | == Summary == | ||
The current plant-based protein alternatives are unhealthy & unappetizing. | The current plant-based protein alternatives are unhealthy & unappetizing. | ||
They lack nutrition, contain ultra-processed ingredients and artificial additives. Added to that, their ingredients list is complex and long. All of this makes people bloated & guilty of consuming such unhealthy products. | They lack nutrition, contain ultra-processed ingredients and artificial additives. Added to that, their ingredients list is complex and long. All of this makes people bloated & guilty of consuming such unhealthy products. | ||
Sow Foods tackles that problem by developing a protein source from soybeans that are free from ultra-processed ingredients, artificial additives, and refined sugars. | |||
In addition, the company's products are of exceptional taste & texture. And are free from bloating & guilt. | |||
==Business model== | ==Business model== | ||
D2C: online sales on a recurring basis from | D2C: online sales on a recurring basis from its online store. | ||
The company plans to expand into retail at a later stage. | |||
==Competition== | ==Competition== | ||
Compared to the status-quo, | Compared to the status-quo, the company's unique selling point is as follows: | ||
# Simple, familiar ingredients with five or fewer ingredients. | # Simple, familiar ingredients with five or fewer ingredients. | ||
| Line 39: | Line 36: | ||
==Traction== | ==Traction== | ||
The company has tested its product and received feedback from 5000+ customers in 50+ vegan exhibitions across the UK since founding its business in May, 2021. | |||
Sow Foods' achievements to date with its current MVP is reflected in 5000+ packs being sold with 200% month-over-month growth, resulting in £25,000 in revenue. All of this, with £0 on marketing. | |||
Furthermore, its current retention rate is 95% after 8 months. 99% of them rated us 5 stars in reviews for product quality and customer service. | |||
[[Category:Thesis]] | |||
[[Category:Equities]] | |||
__INDEX__ | |||
Latest revision as of 19:23, 20 August 2022
Fresh, Healthy Plant-based Protein Delivered to Your Door.
SummaryEdit
The current plant-based protein alternatives are unhealthy & unappetizing.
They lack nutrition, contain ultra-processed ingredients and artificial additives. Added to that, their ingredients list is complex and long. All of this makes people bloated & guilty of consuming such unhealthy products.
Sow Foods tackles that problem by developing a protein source from soybeans that are free from ultra-processed ingredients, artificial additives, and refined sugars.
In addition, the company's products are of exceptional taste & texture. And are free from bloating & guilt.
Business modelEdit
D2C: online sales on a recurring basis from its online store.
The company plans to expand into retail at a later stage.
CompetitionEdit
Compared to the status-quo, the company's unique selling point is as follows:
- Simple, familiar ingredients with five or fewer ingredients.
- Refined sugar-free: with GI of <49, meaning lower insulin spike.
- Higher protein content: 25g per 100g.
- Fresh, as opposed to being frozen, makes cooking convenient and easier.
- Special exotic flavours such as Chinese five spices & Spanish smoky paprika.
- Low FODMAP: for people who cannot digest gluten or allium vegetables.
- D2C: ensures freshness and direct feedback from the consumer.
TeamEdit
Dan & Satya studied together at Imperial, and previously raised £120,000 from TechStars. Consequently, they are well-versed in pitching skills & how to raise seed funding.
Additionally, both of them are plant-based, and faced similar issues of finding healthy plant-based protein sources. Combined with taking a community first approach means that their core fundamentals are aligned. Both of which aid in taking long-term strategies (5+ years) over short-term gains.
TractionEdit
The company has tested its product and received feedback from 5000+ customers in 50+ vegan exhibitions across the UK since founding its business in May, 2021.
Sow Foods' achievements to date with its current MVP is reflected in 5000+ packs being sold with 200% month-over-month growth, resulting in £25,000 in revenue. All of this, with £0 on marketing.
Furthermore, its current retention rate is 95% after 8 months. 99% of them rated us 5 stars in reviews for product quality and customer service.