Sow Foods: Difference between revisions

Revision as of 14:24, 14 August 2022

Fresh, Healthy Plant-based Protein Delivered to Your Door.

Problem

The current plant-based protein alternatives are unhealthy & unappetizing.

They lack nutrition, contain ultra-processed ingredients and artificial additives. Added to that, their ingredients list is complex and long. All of this makes people bloated & guilty of consuming such unhealthy products.

Solution

Sow Foods tackles this problem by developing a protein source from soybeans that are free from ultra-processed ingredients, artificial additives, and refined sugars.

Plus, our products are of exceptional taste & texture. And are free from bloating & guilt.

Business model

D2C: online sales on a recurring basis from our online store.

We will expand to retail at a later stage.

Competition

Compared to the status-quo, our USP is as follows:

Simple, familiar ingredients with five or fewer ingredients.
Refined sugar-free: with GI of <49, meaning lower insulin spike.
Higher protein content: 25g per 100g.
Fresh, as opposed to being frozen, makes cooking convenient and easier.
Special exotic flavours such as Chinese five spices & Spanish smoky paprika.
Low FODMAP: for people who cannot digest gluten or allium vegetables.
D2C: ensures freshness and direct feedback from the consumer.

Team

Dan & Satya studied together at Imperial, and previously raised £120,000 from TechStars. Consequently, they are well-versed in pitching skills & how to raise seed funding.

Additionally, both of them are plant-based, and faced similar issues of finding healthy plant-based protein sources. Combined with taking a community first approach means that their core fundamentals are aligned. Both of which aid in taking long-term strategies (5+ years) over short-term gains.

Traction

We have tested our product and received feedback from 5000+ customers in 50+ vegan exhibitions across the UK since founding our business in May, 2021.

Our achievements to date with our current MVP is reflected in 5000+ packs being sold with 200% month-over-month growth, resulting in £25,000 in revenue. All of this, with £0 on marketing.

Furthermore, our current retention rate is 95% after 8 months. 99% of them rated us 5 stars in reviews for product quality and customer service.

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-== Summary ==
+Fresh, Healthy Plant-based Protein Delivered to Your Door.
-Fresh, Healthy Plant-based Protein Delivered to Your Door.==Problem==The current plant-based protein alternatives are unhealthy & unappetizing. They lack nutrition, contain ultra-processed ingredients and artificial additives. Added to that, their ingredients list is complex and long. All of this makes people bloated & guilty of consuming such unhealthy products.==Solution==Sow Foods tackles this problem by developing a protein source from soybeans that are free from ultra-processed ingredients, artificial additives, and refined sugars.Plus, our products are of exceptional taste & texture. And are free from bloating & guilt.==Business model==D2C: online sales on a recurring basis from our online store.We will expand to retail at a later stage.==Competition==Compared to the status-quo, our USP is as follows:# Simple, familiar ingredients with five or fewer ingredients.# Refined sugar-free: with GI of <49, meaning lower insulin spike.# Higher protein content: 25g per 100g.# Fresh, as opposed to being frozen, makes cooking convenient and easier.# Special exotic flavours such as Chinese five spices & Spanish smoky paprika.# Low FODMAP: for people who cannot digest gluten or allium vegetables.# D2C: ensures freshness and direct feedback from the consumer.==Team==Dan & Satya studied together at Imperial, and previously raised £120,000 from TechStars. Consequently, they are well-versed in pitching skills & how to raise seed funding.Additionally, both of them are plant-based, and faced similar issues of finding healthy plant-based protein sources. Combined with taking a community first approach means that their core fundamentals are aligned. Both of which aid in taking long-term strategies (5+ years) over short-term gains.==Traction==We have tested our product and received feedback from 5000+ customers in 50+ vegan exhibitions across the UK since founding our business in May, 2021.Our achievements to date with our current MVP is reflected in 5000+ packs being sold with 200% month-over-month growth, resulting in £25,000 in revenue. All of this, with £0 on marketing.Furthermore, our current retention rate is 95% after 8 months. 99% of them rated us 5 stars in reviews for product quality and customer service.[[Category:Thesis]][[Category:Equities]]
+==Problem==
+The current plant-based protein alternatives are unhealthy & unappetizing.
+They lack nutrition, contain ultra-processed ingredients and artificial additives. Added to that, their ingredients list is complex and long. All of this makes people bloated & guilty of consuming such unhealthy products.
+==Solution==
+Sow Foods tackles this problem by developing a protein source from soybeans that are free from ultra-processed ingredients, artificial additives, and refined sugars.
+Plus, our products are of exceptional taste & texture. And are free from bloating & guilt.
+==Business model==
+D2C: online sales on a recurring basis from our online store.
+We will expand to retail at a later stage.
+==Competition==
+Compared to the status-quo, our USP is as follows:
+# Simple, familiar ingredients with five or fewer ingredients.
+# Refined sugar-free: with GI of <49, meaning lower insulin spike.
+# Higher protein content: 25g per 100g.
+# Fresh, as opposed to being frozen, makes cooking convenient and easier.
+# Special exotic flavours such as Chinese five spices & Spanish smoky paprika.
+# Low FODMAP: for people who cannot digest gluten or allium vegetables.
+# D2C: ensures freshness and direct feedback from the consumer.
+==Team==
+Dan & Satya studied together at Imperial, and previously raised £120,000 from TechStars. Consequently, they are well-versed in pitching skills & how to raise seed funding.
+Additionally, both of them are plant-based, and faced similar issues of finding healthy plant-based protein sources. Combined with taking a community first approach means that their core fundamentals are aligned. Both of which aid in taking long-term strategies (5+ years) over short-term gains.
+==Traction==
+We have tested our product and received feedback from 5000+ customers in 50+ vegan exhibitions across the UK since founding our business in May, 2021.
+Our achievements to date with our current MVP is reflected in 5000+ packs being sold with 200% month-over-month growth, resulting in £25,000 in revenue. All of this, with £0 on marketing.
+Furthermore, our current retention rate is 95% after 8 months. 99% of them rated us 5 stars in reviews for product quality and customer service.
+[[Category:Thesis]]
+[[Category:Equities]]