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SunGod
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==Idea== <vimeo>477577173</vimeo> We launched SunGod in 2013 to disrupt the £109bn eyewear industry dominated by brand inflation and fast fashion. We’re a challenger brand, with an obsessive approach to product innovation that has created a range stacked with timeless sunglasses and ski goggles, with 4.9/5★ customer reviews. You can only buy SunGod from SunGod. Our direct-to-consumer model is creating exceptional customer experiences (NPS: 79) and accelerating our growth. 92k customers have joined us so far. With no outside investment, sales have grown at 54% CAGR since 2015 (9x increase), to reach £2.6m to Sept ‘20 (£8k EBITDA). In 2020, we introduced 100% recycled and recyclable packaging, including microfibre pouches made from recycled plastic bottles. But we’re not done there - as a statement of our social and environmental ambitions, we’re striving to achieve B Corp status in 2021. Covid-19 has presented a unique opportunity to fortify our growth. Our technology-led approach has allowed us to keep overheads low, while capitalising on increasing digital retail. With your help, we plan to: * Expand into key markets in Europe. * Land bigger partnerships to reach new audiences. * Invest in innovation to unlock industry-leading products and sustainable solutions. * Open SunGod Basecamp London (C-19 dependent). * Achieve B Corp certification. We exist to make Life Look Better. We hope you’ll join us.
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