SunGod is a D2C performance eyewear brand that exists to make Life Look Better. They are disrupting the £109bn eyewear industry with better products, better customer experience and better for the planet. 92k customers, profitable with £2.6m in annual sales, poised for UK and international growth.

  • Reputation for high performance products: 4.9/5★ ratings
  • 34,496 online orders to 91 countries in the last 12 months
  • Sustainability conscious, targeting B Corp status in 2021
  • +54% CAGR since 2015, with no external investment


We launched SunGod in 2013 to disrupt the £109bn eyewear industry dominated by brand inflation and fast fashion. We’re a challenger brand, with an obsessive approach to product innovation that has created a range stacked with timeless sunglasses and ski goggles, with 4.9/5★ customer reviews.

You can only buy SunGod from SunGod. Our direct-to-consumer model is creating exceptional customer experiences (NPS: 79) and accelerating our growth. 92k customers have joined us so far. With no outside investment, sales have grown at 54% CAGR since 2015 (9x increase), to reach £2.6m to Sept ‘20 (£8k EBITDA).

In 2020, we introduced 100% recycled and recyclable packaging, including microfibre pouches made from recycled plastic bottles. But we’re not done there - as a statement of our social and environmental ambitions, we’re striving to achieve B Corp status in 2021.

Covid-19 has presented a unique opportunity to fortify our growth. Our technology-led approach has allowed us to keep overheads low, while capitalising on increasing digital retail.

With your help, we plan to:

  • Expand into key markets in Europe.
  • Land bigger partnerships to reach new audiences.
  • Invest in innovation to unlock industry-leading products and sustainable solutions.
  • Open SunGod Basecamp London (C-19 dependent).
  • Achieve B Corp certification.

We exist to make Life Look Better. We hope you’ll join us.


The SunGod Team is driven by a collective obsession to deliver exceptional customer experiences at every touchpoint. Our founder-led team is packed with forward-thinkers who break the mould.

Ali Watkiss, CEO & Co-founder, started SunGod in 2013 with Zoe, leads strategy and obsessively improves our products.

Zoe Watkiss, CMO & Co-founder, heads up our marketing team, continually finding new ways to engage, inspire and welcome new customers.

Rob Watkiss, CTO, responsible for the design and implementation of a high quality e-commerce experience with systems built from scratch and ready-to-scale. Formerly Mercedes F1.

David Rogal, Head of Partnerships, has been with SunGod since the beginning and builds our key strategic partnerships including Freeride World Tour, Surfers Against Sewage, James ‘Woodsy’ Woods and more.

Georgina Craig, Head of Content, curates the SunGod brand identity through the production of inspiring digital content and this year produced our first feature-length film to be shown at major global film festivals.

Ione Walker, Head of Community, galvanizes our customers, transforming them into lifelong brand ambassadors, contributing to our world class NPS of 79.