Editing SuperBetter
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'''Empowering youth mental health using the psychology of game play''' | '''Empowering youth mental health using the psychology of game play''' | ||
== Highlights == | == Highlights == | ||
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== Problem == | == Problem == | ||
== 1 in 3 high school students experienced poor mental health last year == | |||
We're in a youth mental health crisis | We're in a youth mental health crisis | ||
''and the U.S. Surgeon General | ''and the U.S. Surgeon General calls for a swift response:'' | ||
=== Teachers feel the impact on their students every day === | === Teachers feel the impact on their students every day === | ||
Educators can play a bigger role to promote youth mental health, but need practical tools for their classroom realities | Educators can play a bigger role to promote youth mental health, but need practical tools for their classroom realities | ||
=== We can't treat our way out of the mental health crisis === | === We can't treat our way out of the mental health crisis === | ||
Many are doing important work to improve access to mental health care, but fixing treatment access isn't enough. | Many are doing important work to improve access to mental health care, but fixing treatment access isn't enough. | ||
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== Solution == | == Solution == | ||
== SuperBetter empowers youth to overcome obstacles & achieve their goals == | |||
=== Its unique methodology applies the psychology of game play to all of life === | === Its unique methodology applies === | ||
=== the psychology of game play to all of life === | |||
''The 7 rules for playing:'' | ''The 7 rules for playing:'' | ||
=== It connects to young peoples' affinity for video games === | === It connects to young peoples' affinity for video games === | ||
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* 75% of US youth play video games | * 75% of US youth play video games | ||
* SuperBetter brings the same gameful mindset to whole life | * SuperBetter brings the same gameful mindset to whole life | ||
=== A tool for teachers to empower student success === | === A tool for teachers to empower student success === | ||
A new Squad Play feature this fall transforms SuperBetter into an ''evidence-based tool'' for anyone who teaches, coaches & supports others - especially youth and young adults. | A new Squad Play feature this fall transforms SuperBetter into an ''evidence-based tool'' for anyone who teaches, coaches & supports others - especially youth and young adults. | ||
An important target is teachers and social-emotional learning. Learn more in this 5-minute pitch from the | An important target is teachers and social-emotional learning. Learn more in this 5-minute pitch from the Milken-Penn Graduate School of Education Business Plan Competition Finals: | ||
== Product == | == Product == | ||
== SuperBetter brings social-emotional learning to life == | |||
SuperBetter brings social-emotional learning to life for middle school and high school classrooms by making it practical & engaging. Teachers host Challenges that students play in real life to develop life skills and increase their resilience & mental health. | SuperBetter brings social-emotional learning to life for middle school and high school classrooms by making it practical & engaging. Teachers host Challenges that students play in real life to develop life skills and increase their resilience & mental health. | ||
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# Invite students to play | # Invite students to play | ||
# Monitor student progress | # Monitor student progress | ||
''Students play on their web or mobile device outside class'' | ''Students play on their web or mobile device outside class'' | ||
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# Play Superbetter for 5-10 minutes a day | # Play Superbetter for 5-10 minutes a day | ||
# Activate power-ups, battle bad guys, complete quests & check-in with allies as they go for their epic win | # Activate power-ups, battle bad guys, complete quests & check-in with allies as they go for their epic win | ||
== Traction == | == Traction == | ||
=== Great reviews === | === Great reviews === | ||
=== A winner of The World Economic Forum's | === A winner of The World Economic Forum's === | ||
=== Youth Mental Health Challenge === | |||
1 of 14 global youth mental health ventures selected to join a community of innovators tackling the world's most pressing issues | |||
=== Backed by science === | === Backed by science === | ||
Playing SuperBetter improves resilience & mental health | Playing SuperBetter improves resilience & mental health | ||
=== Evaluated in a dozen published studies === | === Evaluated in a dozen published studies === | ||
Find links to the 12 publications | Find links to the 12 publications here | ||
=== Schools recommend SuperBetter === | === Schools recommend SuperBetter === | ||
=== Teachers are creating SuperBetter Classrooms === | === Teachers are creating SuperBetter Classrooms === | ||
=== EdTech industry accolades === | === EdTech industry accolades === | ||
=== Press === | === Press === | ||
''SuperBetter & team are featured in | ''SuperBetter & team are featured in 150+ media stories in 2022'' | ||
Find 24 favorite articles in the Press section below | Find 24 favorite articles in the Press section below | ||
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== Customers == | == Customers == | ||
== A versatile, global platform == | |||
=== Anyone can purchase a subscription === | |||
=== on the website and host SuperBetter Challenges === | |||
=== | === Notable partnerships === | ||
Parkland Health System | |||
''A revenue-producing partnership to empower at-risk teens'' | ''A revenue-producing partnership to empower at-risk teens'' | ||
Funded in part by | Funded in part by winning a $150,000 prize in the United Way of Metropolitan Dallas Health Innovation Technology Challenge | ||
Global Development Pilot Program | |||
''SuperBetter Children in Zambia'' | ''SuperBetter Children in Zambia'' | ||
Can the SuperBetter framework (without the app) be used by students in low-resource schools in developing countries to build resilience and tackle global health challenges including mental health, malaria and nutrition? | Can the SuperBetter framework (without the app) be used by students in low-resource schools in developing countries to build resilience and tackle global health challenges including mental health, malaria and nutrition? | ||
SuperBetter Children in Zambia, a 1-year pilot led by our allies at Children for Health, ends soon. The results are promising. | |||
== Business model == | == Business model == | ||
== Scalable & profitable revenue model driven by impact == | |||
=== Subscriptions will be introduced with Squad Play this fall === | |||
Designed for efficient customer acquisition. | Designed for efficient customer acquisition. | ||
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=== Financial projections* === | === Financial projections* === | ||
''* Click here for important information regarding Financial Projections'' ''which are not guaranteed.'' | |||
== Market == | == Market == | ||
== $14 billion+ market == | |||
== Competition == | == Competition == | ||
== One of the top 8 mental health apps for 2022 in Medical News Today == | |||
=== And the #1 best for children & teenagers === | |||
SuperBetter is differentiated vs. the other top apps | SuperBetter is differentiated vs. the other top apps | ||
<nowiki>*</nowiki> As a bootstrapped small business we're proud to find SuperBetter alongside market-leading, VC-backed unicorns with $1 billion+ valuations including Calm, Headspace & Talkspace. | <nowiki>*</nowiki> As a bootstrapped small business we're proud to find SuperBetter alongside market-leading, VC-backed unicorns with $1 billion+ valuations including Calm, Headspace & Talkspace. | ||
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=== Social Emotional Learning === | === Social Emotional Learning === | ||
In classrooms, our solution compares favorably to traditional social-emotional learning curriculums. | In classrooms, our solution compares favorably to traditional social-emotional learning curriculums. | ||
== Vision and strategy == | == Vision and strategy == | ||
== Our team's north star: == | |||
=== Squad Play catalyzes profitable scaling === | === Squad Play catalyzes profitable scaling === | ||
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* More Challenges for the library | * More Challenges for the library | ||
* Adding languages beyond English sooner (in 2023) | * Adding languages beyond English sooner (in 2023) | ||
== Funding == | == Funding == | ||
== $170K raised from Friends & Family in 2015 == | |||
SuperBetter partnered with Republic so that | === Bootstrapped since 2015 === | ||
* SuperBetter partnered with Republic so that anyone can be an investor, regardless of their wealth, income or net worth. | |||
=== Our communities === | === Our communities === | ||
''UpLink is a platform connecting problem-solving innovators with the expertise and network of The World Economic Forum'' | ''UpLink is a platform connecting problem-solving innovators with the expertise and network of The World Economic Forum'' | ||
''Completed the gBETA Social Impact Accelerator for ventures advancing equity in education'' | ''Completed the gBETA Social Impact Accelerator for ventures advancing equity in education'' | ||
''A community of Founders that aim to make the EdTech industry easier to navigate'' | ''A community of Founders that aim to make the EdTech industry easier to navigate'' | ||
''Supports small business as they rapidly scale'' | ''Supports small business as they rapidly scale'' | ||
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== Founders == | == Founders == | ||
== A world-renowned game designer and a brand builder who knows how to scale innovation profitably == | |||
'''Keith Wakeman''' | '''Keith Wakeman''' | ||
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Purpose-driven Innovator. Brand Builder. Launched $1 billion+ in new products. Experienced at growing revenue & profits. | Purpose-driven Innovator. Brand Builder. Launched $1 billion+ in new products. Experienced at growing revenue & profits. | ||
'''Jane McGonigal, PhD''' | '''Jane McGonigal, PhD''' | ||
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=== SuperBetter TED Talk watched 8 million times === | === SuperBetter TED Talk watched 8 million times === | ||
=== NY Times Bestseller === | === NY Times Bestseller === | ||
== Summary == | == Summary == | ||
== Invest in a future you believe in == | |||
Like most parents, we feel the impact of the youth mental health crisis in our own families, schools and communities. | Like most parents, we feel the impact of the youth mental health crisis in our own families, schools and communities. | ||
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Advisor | Advisor | ||