Editing SuperBetter

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'''Empowering youth mental health using the psychology of game play'''
'''Empowering youth mental health using the psychology of game play'''
[[File:Superbetterlogo.png|thumb|200x200px]]


== Highlights ==
== Highlights ==
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== Product ==
== Product ==


=== SuperBetter brings social-emotional learning to life ===
== '''SuperBetter brings social-emotional learning to life''' ==
[[File:6fac8b602305dcfbe544b9a62e457247799b0369.png]]
[[File:6fac8b602305dcfbe544b9a62e457247799b0369.png]]


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== Business model ==
== Business model ==


=== Scalable & profitable revenue model driven by impact ===
== Scalable & profitable revenue model driven by impact ==
'''Subscriptions will be introduced with Squad Play this fall'''
 
[[File:A85f154f967c0b6a9a6e4836144ec9c9f2189e85.png]]


=== Subscriptions will be introduced with Squad Play this fall ===
Designed for efficient customer acquisition.
Designed for efficient customer acquisition.


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=== Financial projections* ===
=== Financial projections* ===
[[File:Dd5e85a0277d02de57729f5b7c778daba881839.png]]
''* Click here for important information regarding Financial Projections'' ''which are not guaranteed.''


== Market ==
== Market ==


=== $14 billion+ market ===
== $14 billion+ market ==
[[File:213c2af119c658d7acbabffd2f4d5a62f0244ce8.png]]


== Competition ==
== Competition ==


=== One of the top 8 mental health apps for 2022 in Medical News Today ===
== One of the top 8 mental health apps for 2022 in Medical News Today ==
'''And the #1 [https://www.medicalnewstoday.com/articles/320557#_noHeaderPrefixedContent best for children & teenagers]'''


=== And the #1 best for children & teenagers ===
SuperBetter is differentiated vs. the other top apps
SuperBetter is differentiated vs. the other top apps
[[File:B2b3b03590eda5aea67eeba35d9d9035cd70c5.png]]


<nowiki>*</nowiki> As a bootstrapped small business we're proud to find SuperBetter alongside market-leading, VC-backed unicorns with $1 billion+ valuations including Calm, Headspace & Talkspace.
<nowiki>*</nowiki> As a bootstrapped small business we're proud to find SuperBetter alongside market-leading, VC-backed unicorns with $1 billion+ valuations including Calm, Headspace & Talkspace.
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=== Social Emotional Learning ===
=== Social Emotional Learning ===
In classrooms, our solution compares favorably to traditional social-emotional learning curriculums.
In classrooms, our solution compares favorably to traditional social-emotional learning curriculums.
[[File:88992580975b1b0c3751e6f0c39b70d2777ad91.png]]


== Vision and strategy ==
== Vision and strategy ==


=== Our team's north star: ===
== Our team's north star: ==
[[File:6e602b7b4b9f58e0fd6827f23488adbad4bbd2e6.png]]
 
[[File:E56665f35cd61b3bed07e06e357a942b78c1f73.png]]


=== Squad Play catalyzes profitable scaling ===
=== Squad Play catalyzes profitable scaling ===
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* More Challenges for the library
* More Challenges for the library
* Adding languages beyond English sooner (in 2023)
* Adding languages beyond English sooner (in 2023)
[[File:992ace3f5042193c1e87cc1b244862caa7b5683d.png]]


== Funding ==
== Funding ==


=== $170K raised from Friends & Family in 2015 ===
== $170K raised from Friends & Family in 2015 ==
'''Bootstrapped since 2015'''
 
=== Bootstrapped since 2015 ===


SuperBetter partnered with Republic so that '''anyone''' can be an investor, regardless of their wealth, income or net worth.
* SuperBetter partnered with Republic so that anyone can be an investor, regardless of their wealth, income or net worth.


=== Our communities ===
=== Our communities ===
[[File:Ec14cb110b815b5a7755b0d5ca7ce44037a4028b.png]]
''UpLink is a platform connecting problem-solving innovators with the expertise and network of The World Economic Forum''
''UpLink is a platform connecting problem-solving innovators with the expertise and network of The World Economic Forum''
[[File:62f63c24d0270e8757311806c9a310282c1762f5.png|200x200px]]


''Completed the gBETA Social Impact Accelerator for ventures advancing equity in education''
''Completed the gBETA Social Impact Accelerator for ventures advancing equity in education''
[[File:F4da765538fce8c94ea5b8dba3e15ca3fbab016.png|200x200px]]


''A community of Founders that aim to make the EdTech industry easier to navigate''
''A community of Founders that aim to make the EdTech industry easier to navigate''
[[File:13217bb5d283ecf3af521d8475c17e0acbc8c7d6.png|200x200px]]


''Supports small business as they rapidly scale''
''Supports small business as they rapidly scale''
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== Founders ==
== Founders ==


=== A world-renowned game designer and a brand builder who knows how to scale innovation profitably ===
== A world-renowned game designer and a brand builder who knows how to scale innovation profitably ==
[[File:Keith Wakeman.png|left|180x180px]]
'''Keith Wakeman'''
'''Keith Wakeman'''


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Purpose-driven Innovator. Brand Builder. Launched $1 billion+ in new products. Experienced at growing revenue & profits.
Purpose-driven Innovator. Brand Builder. Launched $1 billion+ in new products. Experienced at growing revenue & profits.
[[File:Jane McGonigal, PhD.png|left|180x180px]]


'''Jane McGonigal, PhD'''
'''Jane McGonigal, PhD'''
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=== SuperBetter TED Talk watched 8 million times ===
=== SuperBetter TED Talk watched 8 million times ===
<youtube>https://youtu.be/lfBpsV1Hwqs</youtube>


=== NY Times Bestseller ===
=== NY Times Bestseller ===
[[File:C16e492f5874a8bad80b4b85477d4cd4d2dd42e1.png]]


== Summary ==
== Summary ==


=== Invest in a future you believe in ===
== Invest in a future you believe in ==
Like most parents, we feel the impact of the youth mental health crisis in our own families, schools and communities.
Like most parents, we feel the impact of the youth mental health crisis in our own families, schools and communities.


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Advisor
Advisor
[[Category:Thesis]]
[[Category:Equities]]
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