Summary
Töastie is a sustainable outdoor apparel brand for kids aiming to engage children with nature. D2C led, plus global stockists incl Harrods, Selfridges & Trotters, achieved £1m+ sales & recycled ~350k+ plastic bottles in just 2 years. Poised for UK and international growth in a £202B global market.
- Global stockists incl Selfridges, Harrods, Trotters & Smallable
- Drapers Sustainable Fashion Awards ‘21 ‘Ones to Watch’
- Worn by the children of high profile celebrities
- 4.8/5* Average customer review rating.
Idea
Founded by 2 friends who share an inherent passion for the great outdoors, TÖASTIE creates outdoor products that allow children the freedom to explore & engage with the Natural World, creating a lifelong desire to respect and protect the environment from day one. Sustainable innovation is key, from product materials to packaging & their Preloved Portal where customers can trade in outgrown products.
With a 156% YOY growth rate, our primary focus is on D2C (with an av. 70% gross margin) complemented by world-leading stockists providing positive brand alignment & exposure.
Since launch in 2020, we have achieved:
- £1m+ sales to date (YE 21/22, Revenue: 722k, -£84.5k EBITDA)
- Consistent 4.8/5* customer reviews
- Celebrity customers
- Won multiple awards incl Best Children’s Eco Fashion Brand ‘20 Junior Design Awards, 3 x 10/10 scores by The Independent & Shortlisted for “Kidswear Brand of The Year” Drapers Independent Awards ’21
- Certified carbon neutral & member of 1% for the planet
The $202Bn global childrenswear market is set for continued growth CAGR 8.75% ('22-'27), with sustainability now a primary factor in parent's buying choices. TÖASTIE sees itself as a key player in a growing market.
Fundraising to help:
- Expand into new international markets;
- Launch new lines e.g. our Carbon Neutral recycled UV swimwear range;
- Scale our team with talent in sales & marketing to support D2C growth.