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Talley & Twine
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'''The authentic, community-first watch brand''' [[File:Talley&twinelogo.png|thumb|200x200px]] == Summary == * A brand built for community first—makes customers feel seen and engaged * $2.5M+ sales in 2021, with 100% YoY revenue growth * Featured in NYT, Robb Report, Men's Health, Black Enterprise, & more * 43% repeat customer rate, with 300–400% margins * Poised to dominate an untapped segment of the luxury market == Problem == === The traditional watch industry is stagnant and controlled by brands that are 75+ years old. === * People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption. * A new generation of consumers are seeking authenticity from the brands they interact with after being largely ignored or marketed to on a surface level. == Solution == [[File:938b9767fb80c3479f019c11aa02d399ebd4fd63.png]] [[File:6af52ef0af67ef649803de1f2493ca26c4b8589.png|left|thumb|334x334px]] * A brand built for community first, that makes customers feel seen and engaged * Distinctive, recognizable design/brand elements that make us easily identifiable * Poised to dominate an untapped segment of the luxury watch market == Product == [[File:Ce76f2557b543853fbb64894ade12be7d3c8ee7.png]] [[File:6f7df120faebfbe9a3a3279a0d7ca02d95535d3.png]] '''STYLISH''' - Eye-catching rose gold face for an elegant look '''LUXURY''' - High-end double butterfly clasp that adds distinction other brands don't have '''STATEMENT''' - Large face is sure to be noticed '''DURABLE''' - 5 ATM water resistant (50 Meters) so don't worry about getting it wet '''CRAFTSMANSHIP''' - Crafted from 316L surgical-grade stainless steel that won't tarnish or warp and hardened mineral glass to protect against scratches '''ADJUSTABLE''' - Fits up to an 11-inch wrist — links can be added or removed to create the perfect size '''FUNCTIONAL''' - Fully-functional Miyota chronograph with independent sweeping second-hand ensures accuracy '''UNIQUE''' - Distinctive minimalist face featuring the number seven adds subtle charm to your wrist '''INTRICATE''' - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail == Traction == === $2.5M+ sales in 2021 === [[File:375a58ad6538d2ef36fe645e69c78e53b3d59202.png]] === Press === [[File:Fb9a0026166d051fee9e1d458633c5304f1cc48.png]] === Also featured in: === '''Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony''' == Customers == === Customer reviews === '''Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates''' [[File:859e90ff45f4422eb68842572d2833d2dd1dc2d5.png]] == Business model == === 100% YoY growth in DTC revenue === [[File:1724558229375256f6e7e80a436a4667dcdc6bee.png]] == Market == === Significant trend towards DTC watch sales === [[File:D56a0a5359c69b45bb2e01dbb28260a0843940ba.png]] == Vision and strategy == === Growing towards $10M+ revenue by 2025 === [[File:4af515c724230f9275a811713108df35a082c3d.png]] === Other Investments: === Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs === Growth opportunities === [[File:741ebb5fa5429689175ddbe3facc7bd52bf253ea.png]] == Owners == [[File:Ad494a6b1e0979be36683da5fa8c2024c887ac5c.png]] '''Randy Williams''' ''President & CEO'' '''Eric Heyward''' ''Chief Operating Officer'' == Talley & Twine Team == '''Randy Williams''' Chief Executive Officer '''Eric Heyward''' Chief Operating Officer '''Anika Valentine''' Fulfillment & Customer Service Manager '''Jasmine Murray''' Director of Communication & PR '''Herberto Horne''' Director of Business Development '''Brianna Weaver''' Influencer Community Manager '''Megan Smith''' Office Manager [[Category:Thesis]] [[Category:Equities]] __INDEX__
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