Talley & Twine

The authentic, community-first watch brand

Summary

• A brand built for community first—makes customers feel seen and engaged
• $2.5M+ sales in 2021, with 100% YoY revenue growth
• Featured in NYT, Robb Report, Men's Health, Black Enterprise, & more
• 43% repeat customer rate, with 300–400% margins
• Poised to dominate an untapped segment of the luxury market

Problem

The traditional watch industry is stagnant and controlled by brands that are 75+ years old.

• People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption.
• A new generation of consumers are seeking authenticity from the brands they interact with after being largely ignored or marketed to on a surface level.

Solution

• A brand built for community first, that makes customers feel seen and engaged
• Distinctive, recognizable design/brand elements that make us easily identifiable
• Poised to dominate an untapped segment of the luxury watch market

Product

STYLISH - Eye-catching rose gold face for an elegant look

LUXURY - High-end double butterfly clasp that adds distinction other brands don't have

STATEMENT - Large face is sure to be noticed

DURABLE - 5 ATM water resistant (50 Meters) so don't worry about getting it wet

CRAFTSMANSHIP - Crafted from 316L surgical-grade stainless steel that won't tarnish or warp and hardened mineral glass to protect against scratches

ADJUSTABLE - Fits up to an 11-inch wrist — links can be added or removed to create the perfect size

FUNCTIONAL - Fully-functional Miyota chronograph with independent sweeping second-hand ensures accuracy

UNIQUE - Distinctive minimalist face featuring the number seven adds subtle charm to your wrist

INTRICATE - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail

Traction

$2.5M+ sales in 2021

Press

Also featured in:

Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony

Customers

Customer reviews

Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates

Business model

100% YoY growth in DTC revenue

Market

Significant trend towards DTC watch sales

Vision and strategy

Growing towards $10M+ revenue by 2025

Other Investments:

Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs

Growth opportunities

Owners

Randy Williams

President & CEO

Eric Heyward

Chief Operating Officer

Talley & Twine Team

Randy Williams

Chief Executive Officer

Eric Heyward

Chief Operating Officer

Anika Valentine

Fulfillment & Customer Service Manager

Jasmine Murray

Director of Communication & PR

Herberto Horne

Director of Business Development

Brianna Weaver

Influencer Community Manager

Megan Smith

Office Manager