Editing Talley & Twine

'''The authentic, community-first watch brand'''

== Summary ==

* A brand built for community first—makes customers feel seen and engaged
* $2.5M+ sales in 2021, with 100% YoY revenue growth
* Featured in NYT, Robb Report, Men's Health, Black Enterprise, & more
* 43% repeat customer rate, with 300–400% margins
* Poised to dominate an untapped segment of the luxury market

== Problem ==

== The traditional watch industry is stagnant ==

=== and controlled by brands that are 75+ years old. ===

* People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption.
* A new generation of consumers are seeking authenticity from the brands they interact with after being largely ignored or marketed to on a surface level.

== Solution ==

* A brand built for community first, that makes customers feel seen and engaged
* Distinctive, recognizable design/brand elements that make us easily identifiable
* Poised to dominate an untapped segment of the luxury watch market

== Product ==
STYLISH - Eye-catching rose gold face for an elegant look

LUXURY - High-end double butterfly clasp that adds distinction other brands don't have

STATEMENT - Large face is sure to be noticed

DURABLE - 5 ATM water resistant (50 Meters) so don't worry about getting it wet

CRAFTSMANSHIP - Crafted from 316L surgical-grade stainless steel that won't tarnish or warp and hardened mineral glass to protect against scratches 

ADJUSTABLE - Fits up to an 11-inch wrist — links can be added or removed to create the perfect size

FUNCTIONAL - Fully-functional Miyota chronograph with independent sweeping second-hand ensures accuracy

UNIQUE - Distinctive minimalist face featuring the number seven adds subtle charm to your wrist

INTRICATE - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail

== Traction ==

== $2.5M+ sales in 2021 ==

=== Press ===

=== Also featured in: ===
Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony

== Customers ==

== Customer reviews ==
Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates

== Business model ==

== 100% YoY growth in DTC revenue ==

== Market ==

== Significant trend towards DTC watch sales ==

== Vision and strategy ==

== Growing towards $10M+ revenue by 2025 ==
<nowiki>*</nowiki> ''Click here for important information regarding Financial Projections which are not guaranteed.''

Other Investments: Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs

=== Growth opportunities ===

== Owners ==
Randy Williams

''President & CEO''

Eric Heyward

''Chief Operating Officer'' 

== Talley & Twine Team ==
'''Randy Williams'''

Chief Executive Officer

'''Eric Heyward'''

Chief Operating Officer

'''Anika Valentine'''

Fulfillment & Customer Service Manager

'''Jasmine Murray'''

Director of Communication & PR

'''Herberto Horne'''

Director of Business Development

'''Brianna Weaver'''

Influencer Community Manager

'''Megan Smith'''

Office Manager