Talley & Twine: Difference between revisions
(Created page with "'''The authentic, community-first watch brand''' == Summary == * A brand built for community first—makes customers feel seen and engaged * $2.5M+ sales in 2021, with 100% YoY revenue growth * Featured in NYT, Robb Report, Men's Health, Black Enterprise, & more * 43% repeat customer rate, with 300–400% margins * Poised to dominate an untapped segment of the luxury market == Problem == == The traditional watch industry is stagnant == === and controlled by brands t...") |
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'''The authentic, community-first watch brand''' | '''The authentic, community-first watch brand''' | ||
[[File:Talley&twinelogo.png|thumb|200x200px]] | |||
== Summary == | == Summary == | ||
| Line 11: | Line 12: | ||
== Problem == | == Problem == | ||
== The traditional watch industry is stagnant | === The traditional watch industry is stagnant and controlled by brands that are 75+ years old. === | ||
* People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption. | * People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption. | ||
| Line 19: | Line 18: | ||
== Solution == | == Solution == | ||
[[File:938b9767fb80c3479f019c11aa02d399ebd4fd63.png]] | |||
[[File:6af52ef0af67ef649803de1f2493ca26c4b8589.png|left|thumb|334x334px]] | |||
* A brand built for community first, that makes customers feel seen and engaged | * A brand built for community first, that makes customers feel seen and engaged | ||
* Distinctive, recognizable design/brand elements that make us easily identifiable | * Distinctive, recognizable design/brand elements that make us easily identifiable | ||
| Line 25: | Line 25: | ||
== Product == | == Product == | ||
[[File:Ce76f2557b543853fbb64894ade12be7d3c8ee7.png]] | |||
[[File:6f7df120faebfbe9a3a3279a0d7ca02d95535d3.png]] | |||
'''STYLISH''' - Eye-catching rose gold face for an elegant look | |||
'''LUXURY''' - High-end double butterfly clasp that adds distinction other brands don't have | |||
'''STATEMENT''' - Large face is sure to be noticed | |||
'''DURABLE''' - 5 ATM water resistant (50 Meters) so don't worry about getting it wet | |||
'''CRAFTSMANSHIP''' - Crafted from 316L surgical-grade stainless steel that won't tarnish or warp and hardened mineral glass to protect against scratches | |||
'''ADJUSTABLE''' - Fits up to an 11-inch wrist — links can be added or removed to create the perfect size | |||
INTRICATE - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail | '''FUNCTIONAL''' - Fully-functional Miyota chronograph with independent sweeping second-hand ensures accuracy | ||
'''UNIQUE''' - Distinctive minimalist face featuring the number seven adds subtle charm to your wrist | |||
'''INTRICATE''' - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail | |||
== Traction == | == Traction == | ||
== $2.5M+ sales in 2021 == | === $2.5M+ sales in 2021 === | ||
[[File:375a58ad6538d2ef36fe645e69c78e53b3d59202.png]] | |||
=== Press === | === Press === | ||
[[File:Fb9a0026166d051fee9e1d458633c5304f1cc48.png]] | |||
=== Also featured in: === | === Also featured in: === | ||
Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony | '''Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony''' | ||
== Customers == | == Customers == | ||
== Customer reviews == | === Customer reviews === | ||
Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates | '''Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates''' | ||
[[File:859e90ff45f4422eb68842572d2833d2dd1dc2d5.png]] | |||
== Business model == | == Business model == | ||
== 100% YoY growth in DTC revenue == | === 100% YoY growth in DTC revenue === | ||
[[File:1724558229375256f6e7e80a436a4667dcdc6bee.png]] | |||
== Market == | == Market == | ||
== Significant trend towards DTC watch sales == | === Significant trend towards DTC watch sales === | ||
[[File:D56a0a5359c69b45bb2e01dbb28260a0843940ba.png]] | |||
== Vision and strategy == | == Vision and strategy == | ||
== Growing towards $10M+ revenue by 2025 == | === Growing towards $10M+ revenue by 2025 === | ||
[[File:4af515c724230f9275a811713108df35a082c3d.png]] | |||
Other Investments: Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs | === Other Investments: === | ||
Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs | |||
=== Growth opportunities === | === Growth opportunities === | ||
[[File:741ebb5fa5429689175ddbe3facc7bd52bf253ea.png]] | |||
== Owners == | == Owners == | ||
Randy Williams | [[File:Ad494a6b1e0979be36683da5fa8c2024c887ac5c.png]] | ||
'''Randy Williams''' | |||
''President & CEO'' | ''President & CEO'' | ||
Eric Heyward | '''Eric Heyward''' | ||
''Chief Operating Officer'' | ''Chief Operating Officer'' | ||
Revision as of 11:44, 16 July 2022
The authentic, community-first watch brand
Summary
- A brand built for community first—makes customers feel seen and engaged
- $2.5M+ sales in 2021, with 100% YoY revenue growth
- Featured in NYT, Robb Report, Men's Health, Black Enterprise, & more
- 43% repeat customer rate, with 300–400% margins
- Poised to dominate an untapped segment of the luxury market
Problem
The traditional watch industry is stagnant and controlled by brands that are 75+ years old.
- People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption.
- A new generation of consumers are seeking authenticity from the brands they interact with after being largely ignored or marketed to on a surface level.
Solution
- A brand built for community first, that makes customers feel seen and engaged
- Distinctive, recognizable design/brand elements that make us easily identifiable
- Poised to dominate an untapped segment of the luxury watch market
Product
STYLISH - Eye-catching rose gold face for an elegant look
LUXURY - High-end double butterfly clasp that adds distinction other brands don't have
STATEMENT - Large face is sure to be noticed
DURABLE - 5 ATM water resistant (50 Meters) so don't worry about getting it wet
CRAFTSMANSHIP - Crafted from 316L surgical-grade stainless steel that won't tarnish or warp and hardened mineral glass to protect against scratches
ADJUSTABLE - Fits up to an 11-inch wrist — links can be added or removed to create the perfect size
FUNCTIONAL - Fully-functional Miyota chronograph with independent sweeping second-hand ensures accuracy
UNIQUE - Distinctive minimalist face featuring the number seven adds subtle charm to your wrist
INTRICATE - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail
Traction
$2.5M+ sales in 2021
Press
Also featured in:
Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony
Customers
Customer reviews
Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates
Business model
100% YoY growth in DTC revenue
Market
Significant trend towards DTC watch sales
Vision and strategy
Growing towards $10M+ revenue by 2025
Other Investments:
Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs
Growth opportunities
Owners
Randy Williams
President & CEO
Eric Heyward
Chief Operating Officer
Talley & Twine Team
Randy Williams
Chief Executive Officer
Eric Heyward
Chief Operating Officer
Anika Valentine
Fulfillment & Customer Service Manager
Jasmine Murray
Director of Communication & PR
Herberto Horne
Director of Business Development
Brianna Weaver
Influencer Community Manager
Megan Smith
Office Manager