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The Collective Child
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'''The virtual personal shopper for the modern mom''' [[File:Thecollectivechildlogo.png|thumb|200x200px]] == Summary == * 💪 +$3.7M in revenue (2021: $1.1M) with less than $400k investment * 🚀 $0 spent on marketing for the first 3 years of operation * 💰 Our customer’s average annual spend is $2k (48% increase last 4 years) * 📈 Lifetime contribution per customer is $725 (5x ROI on current CAC) * 📦 More than 20k orders fulfilled to date == Problem == === The demands of modern moms are growing... === [[File:Bad6d5b6714f53165f23c32b3576dd09c37e5f11.png]] And with their disposable income multiplying, their purchase decisions are focused on more than just utilitarian family needs. === Instead, they want and expect more—both for themselves and their families. Retail must now deliver an experience that meets their new set of dynamic expectations: === [[File:2aac40fe7d1dedf12845e2f4845b870db0160a47.png]] Unsurprisingly, the highly fragmented luxury childrenswear market (comprised of thousands of small brands) has never offered a model with the operational dynamism to meet these expectations. === Consequently, these modern moms are still stuck choosing between two (2) flawed options: === ==== ''Online Marketplaces / E-Commerce'' ==== * Time-consuming search * No personalization * Pay upfront to shop - not just for the product you keep ==== ''Subscription Services'' ==== * Poor quality product at cheap prices * Inconsistent & shallow personalization * On their schedule, not yours == Solution == === We're building the next generation of retail === We offer a '''flexible AI personal shopping service''' that meets modern moms' dynamic expectations by delivering '''hyper-personalized, high quality product''' assortments to '''shop at home''' for both seasonal and last-minute needs. We’re introducing a new kind of luxury shopping experience that empowers moms to delegate shopping for their children to a trusted service finding the high quality products '''we know she’ll need and love.''' == Product == === Personal shopping, on your terms === Thanks to our proprietary algorithms and years of amassed data, we're able to provide a more personalized, anticipatory and enjoyable shopping experience for the modern mom that results in '''higher average spend than other retail models.''' [[File:E40bfc2f2aeb37c8c30063833041ee85ac0007f1.png]] [[File:741c08e2c7a6ca8fb9a2489d691c011ff3699040.png]] [[File:A443d8d4531f6878ee63bfcd8c855c779608ec6.png]] == Traction == '''Organic growth and sustainable scale without any major investment or advertising spend''' === [[File:32774c3ec9340376135270786854c9144e121054.png]] === === Powerful brand partners === We've onboarded over 100+ coveted international vendors including many exclusive, limited distribution designer brands. [[File:96921ba54fef1719a4debd69db659247aef30b4.png]] === We are making noise === Our small team organically grew our social media following '''to over 40k,''' leading to attention from both the press and influential (+1M followers) moms. We've been featured in top publications such as Forbes, Harpers Bazaar, Popsugar, Business Insider, Modern Luxury, and more. [[File:9b6570d0a521595345d7688991924fd9ba5f90ab.png]] == Customers == === We built a retail experience that modern parents love === [[File:Dba7a8441ce399e18fd70070db8c0262319836e4.png]] [[File:568ddf16773b5de8fba37200c2c82be4fa58e7bd.png]] === An experience that drives high customer retention and increased spend === [[File:44956cb4977f63ddd076bda43382d5b11fb591f.png]] [[File:Bf210d0ddc9ee3d8e643c6deb3015179366bd91.png]] == Business model == === Our business model is tested and ready to scale quickly === [[File:7d399ef5d312442175536a586e129bdbfb103a92.png]] [[File:84b7be8f33428228be5edcf4a6eeba08a0ac626b.png]] === Driven by ongoing operational improvements that have the potential to unlock additional outsized returns === [[File:C2f2bbaa39ca7e5d8adb6ca9687475207a2da1f5.png]] == Market == === Positioning ourselves to capitalize immediately on a large market opportunity === [[File:591faf005323bdfcf33c0da80520c03c2094668b.png]] == Competition == === Our algorithms drive higher customer spend than the competition === [[File:8eb68ecde98889528974b8629d39b79535d7da3e.png]] === And our market-leading brand position creates strong barriers to entry === [[File:5646b59adb02dea24871ea2f0ed8e3c3da12d02.png]] == Vision and strategy == '''We want to become the most convenient way to find, discover, and shop the best quality products for children''' === And we're building the next generation of retail along the way === [[File:3b875961ab68917b17a6f070b4363036da58015.png]] To accomplish this, we need to: * Invest in our technology infrastructure, including the re-launch of a more robust and interactive app. * Reach more people ''faster'' which means meeting, messaging, and serving them wherever they are. * Invest in an "All-Star" team to ensure "best-in-class" customer experience at scale. === Exit strategies === The Collective Child is well-positioned to hold appeal with both traditional and e-commerce retailers due the following attributes: * '''''Proprietary technology''''' * '''''Recurring revenue stream''''' * '''''Valuable user base (female luxury consumer)''''' * '''''Expertise in operation model''''' * '''''Attractive fit into brand portfolio''''' As we scale, we will secure more leverage to dominate supply and demand within this retail model. [[File:4bfc5c4bd9070fa51d8d2197e039530098aecfef.png]] == Funding == === We've achieved $3.7M+ in revenue with less than $400K invested === The Collective Child has '''raised a total of $395K''' from friends and family and—through our operational expertise—turned it into '''4+ years of runway''' and a 2021 annual revenue of '''more than $1M.''' === Advisors === Our team of highly active advisors is uniquely positioned to provide a diverse perspective within the intersection of retail, technology and finance. [[File:Fbd352f104309dafacbca3998927a539ae49e45.png]] == Founders == '''A track record of unparalleled execution''' [[File:Sandra Makarem.png]] Sandra is a customer experience evangelist and retail expert with '''15+ years''' of experience. Her business background includes roles at Viacom, CondeNast, and most recently Bloomingdale’s, where she launched multiple Omni-Channel verticals that generated +$40M in new sales. Born and raised in Venezuela, she is a proud Latinx immigrant with a uniquely rich global perspective growing up in a diverse family with home bases in Venezuela, Lebanon, Egypt, Ecuador, Colombia and New York. Sandra holds a bachelor’s degree in International Trade and Marketing from the Fashion Institute of Technology, where she graduated Cum Laude and with a competitive scholarship sponsored by Cotton Inc. Sandra has been featured in Forbes, Glossy, Modern Luxury, and more. == The Collective Child Team == '''Sandra Makarem''' Founder | CEO Customer experience evangelist and retail expert with 15+ years of experience. Launched multiple Omni-Channel verticals that generated +$40M in sales. '''Hayley Zukerberg''' Fashion & Merchandising Previously, at Vogue, Narciso Rodriguez. B.S in Design and Applied Arts, Computer Science from Connecticut College. '''Kenneth Torres''' Logistics & Warehouse Previously at Amazon Prime. Managed a team of over 120 associates '''Sheryl Osillo''' Customer Success Customer service evangelist with over 10+ years of experience. [[Category:Thesis]] [[Category:Equities]] __INDEX__
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