Editing The Collective Child
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'''The virtual personal shopper for the modern mom''' | '''The virtual personal shopper for the modern mom''' | ||
== Summary == | == Summary == | ||
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== Problem == | == Problem == | ||
== The demands of modern moms are growing... == | |||
And with their disposable income multiplying, their purchase decisions are focused on more than just utilitarian family needs. | And with their disposable income multiplying, their purchase decisions are focused on more than just utilitarian family needs. | ||
=== Instead, they want and expect more—both for themselves and their families. Retail must now deliver an experience that meets their new set of dynamic expectations: === | === Instead, they want and expect more—both for themselves and their families. Retail must now deliver an experience that meets their new set of dynamic expectations: === | ||
Unsurprisingly, the highly fragmented luxury childrenswear market (comprised of thousands of small brands) has never offered a model with the operational dynamism to meet these expectations. | Unsurprisingly, the highly fragmented luxury childrenswear market (comprised of thousands of small brands) has never offered a model with the operational dynamism to meet these expectations. | ||
=== Consequently, these modern moms are still stuck choosing between two (2) flawed options: === | === Consequently, these modern moms are still stuck choosing between two (2) flawed options: === | ||
=== ''Online Marketplaces / E-Commerce'' === | |||
* Time-consuming search | ** Time-consuming search | ||
* No personalization | ** No personalization | ||
* Pay upfront to shop - not just for the product you keep | ** Pay upfront to shop - not just for the product you keep | ||
=== ''Subscription Services'' === | |||
* Poor quality product at cheap prices | * Poor quality product at cheap prices | ||
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== Solution == | == Solution == | ||
== We're building the next generation of retail == | |||
We offer a | We offer a flexible AI personal shopping service that meets modern moms' dynamic expectations by delivering hyper-personalized, high quality product assortments to shop at home for both seasonal and last-minute needs. | ||
We’re introducing a new kind of luxury shopping experience that empowers moms to delegate shopping for their children to a trusted service finding the high quality products | We’re introducing a new kind of luxury shopping experience that empowers moms to delegate shopping for their children to a trusted service finding the high quality products we know she’ll need and love. | ||
== Product == | == Product == | ||
== Personal shopping, == | |||
== On your terms == | |||
Thanks to our proprietary algorithms and years of amassed data, we're able to provide a more personalized, anticipatory and enjoyable shopping experience for the modern mom that results in higher average spend than other retail models. | |||
== Traction == | == Traction == | ||
=== | === Organic growth and sustainable scale without any major investment or advertising spend === | ||
=== Powerful brand partners === | === Powerful brand partners === | ||
We've onboarded over 100+ coveted international vendors including many exclusive, limited distribution designer brands. | We've onboarded over 100+ coveted international vendors including many exclusive, limited distribution designer brands. | ||
=== We are making noise === | === We are making noise === | ||
Our small team organically grew our social media following | Our small team organically grew our social media following to over 40k, leading to attention from both the press and influential (+1M followers) moms. | ||
We've been featured in top publications such as Forbes, Harpers Bazaar, Popsugar, Business Insider, Modern Luxury, and more. | We've been featured in top publications such as Forbes, Harpers Bazaar, Popsugar, Business Insider, Modern Luxury, and more. | ||
== Customers == | == Customers == | ||
== We built a retail experience that modern parents love == | |||
=== An experience that drives high customer retention and increased spend === | === An experience that drives high customer retention and increased spend === | ||
== Business model == | == Business model == | ||
== Our business model is tested and ready to scale quickly == | |||
=== Driven by ongoing operational improvements that have the potential to unlock additional outsized returns === | === Driven by ongoing operational improvements that have the potential to unlock additional outsized returns === | ||
== Market == | == Market == | ||
== Positioning ourselves to capitalize immediately on a large market opportunity == | |||
== Competition == | == Competition == | ||
== Our algorithms drive higher customer spend than the competition == | |||
---- | |||
=== And our market-leading brand position creates strong barriers to entry === | === And our market-leading brand position creates strong barriers to entry === | ||
== Vision and strategy == | == Vision and strategy == | ||
== We want to become the most convenient way to find, discover, and shop the best quality products for children == | |||
=== And we're building the next generation of retail along the way === | === And we're building the next generation of retail along the way === | ||
To accomplish this, we need to: | To accomplish this, we need to: | ||
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The Collective Child is well-positioned to hold appeal with both traditional and e-commerce retailers due the following attributes: | The Collective Child is well-positioned to hold appeal with both traditional and e-commerce retailers due the following attributes: | ||
* | * ''Proprietary technology'' | ||
* | * ''Recurring revenue stream'' | ||
* | * ''Valuable user base (female luxury consumer)'' | ||
* | * ''Expertise in operation model'' | ||
* | * ''Attractive fit into brand portfolio'' | ||
As we scale, we will secure more leverage to dominate supply and demand within this retail model. | As we scale, we will secure more leverage to dominate supply and demand within this retail model. | ||
== Funding == | == Funding == | ||
== We've achieved $3.7M+ in revenue with less than $400K invested == | |||
The Collective Child has | The Collective Child has raised a total of $395K from friends and family and—through our operational expertise—turned it into 4+ years of runway and a 2021 annual revenue of more than $1M. | ||
=== Advisors === | === Advisors === | ||
Our team of highly active advisors is uniquely positioned to provide a diverse perspective within the intersection of retail, technology and finance. | Our team of highly active advisors is uniquely positioned to provide a diverse perspective within the intersection of retail, technology and finance. | ||
== Founders == | == Founders == | ||
Sandra is a customer experience evangelist and retail expert with | == A track record of unparalleled execution == | ||
Sandra is a customer experience evangelist and retail expert with 15+ years of experience. Her business background includes roles at Viacom, CondeNast, and most recently Bloomingdale’s, where she launched multiple Omni-Channel verticals that generated +$40M in new sales. | |||
Born and raised in Venezuela, she is a proud Latinx immigrant with a uniquely rich global perspective growing up in a diverse family with home bases in Venezuela, Lebanon, Egypt, Ecuador, Colombia and New York. | Born and raised in Venezuela, she is a proud Latinx immigrant with a uniquely rich global perspective growing up in a diverse family with home bases in Venezuela, Lebanon, Egypt, Ecuador, Colombia and New York. | ||