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Tred
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==Idea== <vimeo>533864160</vimeo> Everything we buy has an environmental cost, from a daily coffee to the weekly food shop. But of the 97 million debit cards in the UK, we believe not one of them helps people spend more sustainably. Despite the fact that 1 in 2 want to make more socially responsible decisions with their money. That’s why we’re launching Tred, the only UK green debit card that helps you spend more sustainably. Tred tracks your carbon footprint, helps you reduce your impact, and gives you a simple way to offset the rest. And every time you spend, you will help us plant trees: our profits fund reforestation projects, not fossil fuels. We’re aiming to capture a growing market. The challenger FinTech market (projected £365bn size by 2027) is lacking sustainable options: as many people are searching ‘green bank’ in the UK as are searching ‘mobile bank’. We launched our alpha app in late 2020 with strong results: -Received coverage in the Evening Standard -Won Pay360 2021 Fintech Pitch Live -Expert industry investors investing in this round including Nutmeg’s Co-Founder -Drove 122% waiting list growth in 2021 Now we’re ready to take the next step. Your investment will help us launch the Tred card to the public, then roll out more features, like a personalised carbon coach and green investing. We hope you’ll join us in building a more climate-positive future.
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