- Available in 5K+ stores across the U.S., including Kroger and Whole Foods
- $2M+ in gross sales in 2020 | $1M+ in gross sales YTD APR2021
- 120% YoY growth
- 97% ranked us "Excellent" or "Good" when sampled by over 6,000 moms
- $4M+ in funding to date from prominent investors
- Veteran-owned and operated
- Official Ketchup of the Boston Red Sox and Washington Nationals.
Risks
We have a limited operating history upon which you can evaluate our performance, and accordingly, our prospects must be considered in light of the risks that any new company encounters.
The Company is still in an early phase and is just beginning to implement its business plan. There can be no assurance that it will ever operate profitably. The likelihood of its success should be considered in light of the problems, expenses, difficulties, complications and delays usually encountered by companies in their early stages of development. The Company may not be successful in attaining the objectives necessary for it to overcome these risks and uncertainties.
The amount of capital the Company is attempting to raise in this Offering may not be enough to sustain the Company’s current business plan.
We may face potential difficulties in obtaining capital. We rely on other companies to provide components and services for our products.
We rely on a certain partnership agreement to use certain intellectual property rights for our business.
The Company’s success depends on the experience and skill of the board of directors, its executive officers and key employees.
Although the Company is dependent on certain key personnel, the Company does not have any key man life insurance policies on any such people.
Damage to our reputation could negatively impact our business, financial condition and results of operations.
Our business could be negatively impacted by cyber security threats, attacks and other disruptions.
Security breaches of confidential customer information, in connection with our electronic processing of credit and debit card transactions, or confidential employee information may adversely affect our business.
The use of individually identifiable data by our business, our business associates and third parties is regulated at the state, federal and international levels.
The Company is not subject to Sarbanes-Oxley regulations and may lack the financial controls and procedures of public companies.
We operate in a highly regulated environment, and if we are found to be in violation of any of the federal, state, or local laws or regulations applicable to us, our business could suffer.
The food condiment category is price competitive and is characterized by high fixed costs. A reduction in prices for the industry could affect the demand for our products and services.
We may implement new lines of business or offer new products and services within existing lines of business.
Damage to our reputation could negatively impact our business, financial condition and results of operations.
Global crises such as COVID-19 may significantly affect our business operations and revenue projections.
We have never generated any significant revenues, have a history of losses, and cannot assure you that we will ever become or remain profitable.
We have limited commercial experience in marketing or selling any of our products, and unless we develop these capabilities, we may not be successful.
Our small size and limited history negatively affect our ability to raise capital.
Attempts to grow our business could have an adverse effect on the Company.
A decline in consumer spending or a change in consumer preferences or demographics could reduce our sales or profitability and adversely affect our business.
Our inability to secure, maintain and increase our presence in retail stores could adversely impact our revenue, and in turn our business, financial condition, results of operations and prospects could be adversely affected.
The food condiments category in which we participate is highly competitive. If we are unable to compete effectively, our results of operations could be adversely affected.
If our products do not gain market acceptance, it is unlikely that we will become profitable.
Food condiment safety, quality, and health concerns could adversely affect our business.
Product recalls and product liability, as well as changes in product safety and other consumer protection laws, may adversely impact our operations, merchandise offerings, reputation, financial condition, results of operations, and cash flows.
The loss of any of our key merchandise vendors, or of any of our distribution arrangements with certain of our vendors, could negatively impact our business.
We rely on co-packers to provide our supply of treat products. Any failure by co-packers to fulfill their obligations or any termination or renegotiation of our co-packing agreements could adversely affect our results of operations.
As our business increases in size, we will need to locate and contract qualified co-packers with sufficient dedicated space for our gluten-free, “no sugar added” and “less sugar” products, and there is no assurance that we will be able to do so.
A large portion of our sales involves the sale of gluten-free, “no sugar added” and “less sugar” products.
If we do not manage our supply chain effectively, including inventory levels, our business, financial condition and results of operation may be adversely affected.
Failure by our transportation providers to deliver our products on time or at all could result in lost sales.
We may face difficulties as we expand into countries in which we have no prior operating experience.
The growth of our business depends in part on our ability to accurately predict consumer trends, successfully introduce new products and services, improve existing products and services, and expand into new offerings.
We face various risks as an e-commerce retailer. Increases in raw materials, packaging, oil and natural gas costs and volatility in the commodity markets may adversely affect our results of operations.
Adverse weather conditions, natural disasters, pestilences and other natural conditions can disrupt our operations, which can adversely affect our business, financial condition and results of operations.
Shifting Consumer Tastes.
As a food production company, all of our products must be compliant with regulations by the U.S. Food and Drug Administration (“FDA”), as well as the United States Department of Agriculture (“USDA”), and in addition a number of our products rely on independent certification that they are non-GMO, gluten-free, “no sugar added” and “less sugar”. Any non-compliance with the FDA, or USDA, or the loss of any such certification could harm our business.
Our independent accounting firm’s review report contains an explanatory paragraph that expresses substantial doubt about our ability to continue as a “going concern.”
The Company's management may have broad discretion in how the Company uses the net proceeds of an offering.
The Company has the right to limit individual Purchasers commitment amount based on the Company’s determination of a Purchaser’s sophistication.
State and federal securities laws are complex, and the Company could potentially be found to have not complied with all relevant state and federal securities law in prior offerings of securities.
The Company could potentially be found to have not complied with securities law in connection with this Offering related to “Testing the Waters.”
The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.
Neither the Offering nor the Securities have been registered under federal or state securities laws, leading to an absence of certain regulation applicable to the Company.
The Company has the right to extend the Offering deadline. The Company has the right to end the Offering early.
The units of SAFE will not be freely tradable until one year from the initial purchase date. Although the units of SAFE may be tradable under federal securities law, state securities regulations may apply, and each Purchaser should consult with his or her attorney.
Purchasers will not become equity holders until the Company decides to convert the Securities into CF Shadow Securities or until there is a change of control or sale of substantially all of the Company’s assets.
Purchasers will not have voting rights, even upon conversion of the Securities into CF Shadow Securities; upon the conversion of the Crowd SAFE to CF Shadow Securities (which cannot be guaranteed), holders of Shadow Securities will be required to enter into a proxy with the intermediary to ensure any statutory voting rights are voted in tandem with the majority holders of whichever series of securities the Shadow Securities follow.
Purchasers will not be entitled to any inspection or information rights other than those required by Regulation CF. Purchasers will be unable to declare the Security in "default" and demand repayment.
The Company may never elect to convert the Securities or undergo a liquidity event.
Equity securities acquired upon conversion of SAFE securities may be significantly diluted as a consequence of subsequent financings.
Equity securities issued upon conversion of company SAFE securities may be substantially different from other equity securities offered or issued at the time of conversion. There is no present market for the Securities and we have arbitrarily set the price.
In a dissolution or bankruptcy of the Company, Purchasers will not be treated as priority debt holders and therefore are unlikely to recover any assets in the event of a bankruptcy or dissolution event.
While the Crowd SAFE provides for mechanisms whereby a Crowd SAFE holder would be entitled to a return of their purchase amount, if the Company does not have sufficient cash on hand, this obligation may not be fulfilled.
The Company has the right to conduct multiple closings during the Offering.