Editing UBS Group AG

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== Competition ==
== Competition ==
Globally, UBS engages in fierce competition with major players in the investment banking sector, especially those within the highly regarded Bulge Bracket category. Historically, it was frequently benchmarked against Credit Suisse before their merger in 2023, further intensifying its competitive stance. The Coalition Research Institute's 2018 study positioned UBS within the top 10 echelons of global investment banks, underscoring its influence and significance.
In its home country of Switzerland, UBS contends with a range of formidable rivals, including cantonal banks such as Zürcher Kantonalbank and Banque Cantonale Vaudoise. Other strong contenders in the Swiss market include Raiffeisen, PostFinance, and Migros Bank.
Within the European landscape, UBS faces off against prominent financial institutions, such as Deutsche Bank, HSBC, Crédit Agricole, BNP Paribas, Natixis, Royal Bank of Scotland, Santander, and UniCredit, signaling its enduring presence on the continent.
Across the United States, UBS competes vigorously with titans of American banking, including Citigroup, Bank of America, Goldman Sachs, JPMorgan Chase, and Morgan Stanley. This competition underscores UBS's commitment to navigating the dynamic and complex financial landscape, vying for its share of the market in a variety of geographic arenas.


== Team ==
== Team ==
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