Open main menu
Home
Random
Donate
Recent changes
Special pages
Community portal
Preferences
About Stockhub
Disclaimers
Search
User menu
Talk
Contributions
Create account
Log in
Editing
Ubisoft Entertainment SA
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
== Film and Television == Alongside its strategy to refocus on core franchises, Ubisoft are pursuing an ambitious strategy to capitalise on the power of transmedia synergies, evident through a significant partnership with Netflix. The collaboration with Netflix aims to create multiple TV series based on their core franchises, which include popular titles like Assassin's Creed, The Division, Splinter Cell, and Far Cry, among others. Although detailed information about these TV series projects is scarce at this stage, Ubisoft sees this move as a crucial step in solidifying their core assets and tapping into the potential of transmedia synergies. It's a well-established fact that transmedia ventures can substantially enhance the value of a franchise and indirectly impact game sales. Recent successes of game-based TV series, such as The Witcher, Cyberpunk 2077 (developed by Netflix and owned by CD Projekt), and The Last of Us (produced by Sony and HBO), have demonstrated this phenomenon. For instance, the TV series adaptation of The Last of Us led to a remarkable 239% surge in sales for The Last of Us: Part 1 (released in 2013), causing it to re-enter the UK sales charts at an impressive No. 20 spot. Similarly, The Witcher 3 experienced a staggering 554% increase in physical sales following the launch of its TV series on Netflix, as reported by the NPD Group. Ubisoft's partnership with Netflix to develop TV series based on their core franchises represents a strategic move aimed at not only bolstering franchise value but also driving game sales through the indirect influence of transmedia ventures.<ref>Deutsche Bank. (2023) FY-23 Preview: Closing chapter</ref> [[File:Assassin's Creed Netflix.webp|left|500x500px]]
Summary:
Please note that all contributions to Stockhub may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
Stockhub:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)