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Ubisoft Entertainment SA
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== Competition == === Conglomerates === '''Microsoft and Sony''' Ubisoft is a prominent game developer and publisher known for franchises like Assassin's Creed, Far Cry, Watch Dogs, and Tom Clancy's series. However, the gaming industry is dominated by the 'Big 3' video game companies Microsoft, Sony, and Nintendo. They accounted for 29% of total gaming industry revenue in 2022, with Sony having the largest market share with a gaming revenue of $28.2 billion compared to Microsoft's $16.2 billion. The major advantage these players have is that they own and operate the major gaming platforms: the Nintendo Switch is one of the best-selling gaming consoles of all time, and current-gen consoles Sony’s PlayStation 5 and Microsoft’s Xbox Series X/S were both released in November 2020 and are very competitive. To date, the PlayStation 5 has sold almost 38 million units, compared to nearly 22 million Xbox X/S console sales. However, Nintendo would not be a competitor for Ubisoft as they exclusively operate on the Nintendo Switch.<ref>https://www.statista.com/topics/868/video-games/#topicOverview</ref> Alongside being hardware manufacturers, Sony publishes iconic franchises like God of War, Uncharted, and The Last of Us, and Microsoft develop and publish notable franchises such as Halo, Forza Motorsport, and Gears of War. '''Tencent''' Tencent is a technology conglomerate based in China, and it is one of the world's largest and most valuable companies. While Tencent has diverse business interests, including social media, entertainment, and technology, it has a strong presence in the gaming industry through its gaming division, Tencent Games. Tencent is known for its investment strategy, where it acquires stakes in various game development companies around the world, giving it a vast and diverse gaming portfolio. Tencent has a considerable focus on mobile gaming, which has become a massive segment of the gaming market. Furthermore, Tencent has a strong presence in the online multiplayer gaming space, particularly through its ownership of Riot Games and its flagship title, League of Legends, which is a major player in the esports scene. However, Ubisoft has traditionally focused on PC and console gaming, setting it apart from Tencent. Tencent reported a gaming revenue of $13.9 billion === Pure-play Competitors === '''Activision Blizzard''' Activision Blizzard is another major player in the industry, responsible for iconic franchises such as Call of Duty, World of Warcraft, Candy Crush, and Overwatch. They have a strong foothold in the first-person shooter, and online multiplayer markets, and are considered the most dominant pure-play gaming company across platforms, which overlaps with Ubisoft's games. Activision Blizzard is currently in the process of being acquired by Microsoft. Activision Blizzard reported a revenue of $7.36 billion in 2022. '''Electronic Arts (EA)''' Electronic Arts is one of the largest and most established video game publishers in the world. It is an American company and It has a diverse portfolio of franchises, including FIFA, Madden NFL, Battlefield, and The Sims. EA's extensive resources and successful sports titles often compete with Ubisoft's offerings. EA announced in November 2022 that it had struck a partnership with the film studio Marvel to develop at least three action oriented games. With Marvel being responsible for producing some of the most famous movies such as Avengers and Thor, the possibilities for these titles are endless. EA reported a revenue of $7.29 billion in 2022. '''Take-Two Interactive''' Take-Two Interactive is an American firm that owns a variety of game development platforms. is known for its Grand Theft Auto series, Red Dead Redemption, and NBA 2K. It focuses on both open-world and sports genres, presenting competition for Ubisoft's various game offerings. Take-Two Interactive grew its mobile platform with its acquisition of game developer Zynga for $12 billion. The firm's gaming pipeline is one of the largest in the industry, as it is expected to release up to 38 mobile games by the end of 2025. Take-Two Interactive reported a revenue of $4.3 billion in 2022. '''Square Enix''' Square Enix is a Japanese company with a long and storied history in the gaming industry, with a global presence and a strong focus on narrative-driven games. Some of their most famous franchises include Final Fantasy, Dragon Quest, Kingdom Hearts, Tomb Raider, and NieR, among others. Square Enix reported a revenue of $2.6 billion in 2022. '''CD Projekt Red''' Known for The Witcher series and Cyberpunk 2077, CD Projekt Red is a rising competitor, especially in the realm of open-world RPGs. CD Projekt Red reported a revenue of $2.04 billion in 2022. === Indie-game Developers === The rise of indie game development has added to the competitive landscape. Smaller studios and independent developers create unique and innovative games that can sometimes compete with AAA titles from major publishers. Ubisoft faces competition from indie games that cater to niche markets or provide fresh gaming experiences.
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