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Ubisoft Entertainment SA
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=== Conglomerates === '''Microsoft and Sony''' Ubisoft is a prominent game developer and publisher known for franchises like Assassin's Creed, Far Cry, Watch Dogs, and Tom Clancy's series. However, the gaming industry is dominated by the 'Big 3' video game companies Microsoft, Sony, and Nintendo. They accounted for 29% of total gaming industry revenue in 2022, with Sony having the largest market share with a gaming revenue of $28.2 billion compared to Microsoft's $16.2 billion. The major advantage these players have is that they own and operate the major gaming platforms: the Nintendo Switch is one of the best-selling gaming consoles of all time, and current-gen consoles Sony’s PlayStation 5 and Microsoft’s Xbox Series X/S were both released in November 2020 and are very competitive. To date, the PlayStation 5 has sold almost 38 million units, compared to nearly 22 million Xbox X/S console sales. However, Nintendo would not be a competitor for Ubisoft as they exclusively operate on the Nintendo Switch.<ref>https://www.statista.com/topics/868/video-games/#topicOverview</ref> Alongside being hardware manufacturers, Sony publishes iconic franchises like God of War, Uncharted, and The Last of Us, and Microsoft develop and publish notable franchises such as Halo, Forza Motorsport, and Gears of War. '''Tencent''' Tencent is a technology conglomerate based in China, and it is one of the world's largest and most valuable companies. While Tencent has diverse business interests, including social media, entertainment, and technology, it has a strong presence in the gaming industry through its gaming division, Tencent Games. Tencent is known for its investment strategy, where it acquires stakes in various game development companies around the world, giving it a vast and diverse gaming portfolio. Tencent has a considerable focus on mobile gaming, which has become a massive segment of the gaming market. Furthermore, Tencent has a strong presence in the online multiplayer gaming space, particularly through its ownership of Riot Games and its flagship title, League of Legends, which is a major player in the esports scene. However, Ubisoft has traditionally focused on PC and console gaming, setting it apart from Tencent. Tencent reported a gaming revenue of $13.9 billion
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