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Ubisoft Entertainment SA
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== Operations == === Business Model and Strategy === Ubisoft has a unique production organisation in the video game industry, which allows the company to produce and own all of its most significant franchises, enter new market segments organically, and release high quality new content and games on a regular basis. This has allowed the organisation to grow and benefit from recurring revenues. Therefore, Ubisoft has sought to take advantage of their position for the last decade and expand their portfolio of franchises with titles such as ''Just Dance'', ''Brawlhalla'', and ''The Crew''. However, Ubisoft has recently chosen to shift their focus onto their core franchises with emphasis on long-term player engagement through long-lasting Live games. This means the company will be focusing on franchises that have already been proven to be successful and will grant them greater control over their timing and quality of releases, reducing the perceived execution risks of their pipeline. This has been the top concern for investors, which has resulted in Ubisoft trading at a steep discount relative to peers.<ref>Ubisoft Entertainment SA. (2023) Universal registration Document 2023. https://www.ubisoft.com/en-us/company/about-us/investors</ref> [[File:Steam's_concurrent_players.png|alt=|left|550x550px|''Top 12 games by Steam's current players'']] The above chart shows the top twelve games by Steam's current players, clearly showing a player preference towards service and living games.<ref>https://steamcharts.com/top</ref> Ubisoft's new strategy was showcased at last year's Ubisoft Forward event, where the company announced a considerable addition of new content (e.g., quests, events etc) within its most popular franchise, ''Assassin's Creed.'' The franchise is one of Ubisoft's longest lasting and most valuable, with the last three entries being released on time and at a respectable quality. Furthermore, the last release, ''Assassin's Creed Valhalla (2020)'', has generated over $1bn in revenue for the company through successfully implementing and monetising a live-service model, which adds post-launch content. This is a key point for Ubisoft, as the company's new IPs, (e.g., ''Skull & Bones'') and non-core IPs (e.g., ''Prince of Persia''), have been delayed numerous times and have longer development timelines, which burdens cash flows and increases execution risks. Therefore, as Ubisoft shift their focus onto core IPs (''Assassin's Creed, Far Cry, Tom Clancy's'', etc) , perceived execution risks and cost inefficiencies should reduce over time. While it may take significant time for Ubisoft to successfully implement this strategy, Ubisoft has one of the largest development capabilities in the world and a strong track record with their core IPs. === Management Team === '''Chief Executive Officer, Chairman - Yves Guillemot'''[[File:Yves.jpg|left|thumb]] Yves Guillemot founded Ubisoft in 1986 alongside his brothers. From Ubisoft's infant days, Yves knew that making unique products in-house and building their own brands was crucial for Ubisoft to succeed. His idea to use new technology as a chance to be creative, make brands, and gain a big part of the market worked well over time. By concentrating on organic growth and being efficient, he made a company known for its amazing teamwork and strong competitiveness, with most of the production happening in cost-competitive countries. Ubisoft is one of the pioneers and a leader of the open world genre, which has become one of the industry’s most popular gaming segments. Under Yves’ tenure, Ubisoft launched numerous videogame brands, which are some of the most recognisable of all time ─ with Assassin's Creed being one of them. The company’s unique capacity as a creator of blockbuster entertainment franchises has created massive value for Ubisoft’s shareholders. Over the past 30 years Yves has led Ubisoft in its evolution from a local video game distributor, to a global entertainment leader. <ref>https://www.crunchbase.com/person/yves-guillemot</ref> '''Chief Financial Officer - Frederick Duguet'''[[File:Frederick.jpg|left|thumb]] Frederick Duguet has been Ubisoft’s chief financial officer since January 2019. Prior to this, he was the chief financial planning officer for a decade, where he acquired detailed knowledge of the company, as well as an in-depth understanding of the video game industry. He also has comprehensive experience in management and finance acquired from his tenure with other major international groups, such as Procter & Gamble and L’Oréal between 2002 and 2009. Prior to joining Ubisoft, he was finance director for L’Oréal’s luxury products division in France.<ref>https://gamingcypher.com/frederick-duguet-appointed-as-chief-financial-officer-for-ubisoft/</ref> '''Executive VP of Operations & Director - Claude Guillemot'''[[File:Claude.jpg|left|thumb]] Claude Guillemot co-founded Ubisoft in 1986 and sits on Ubisoft’s Board of Directors as Executive Vice President of Operations. With 30 years of experience in the videogame industry, he brings valuable knowledge to the board. His skills as an entrepreneur and his deep understanding of hardware and distribution networks have helped Ubisoft to be at the forefront with every new hardware release, which has played a vital role in Ubisoft's long-term success. Claude Guillemot also serves as the President and CEO of Guillemot Corporation, a company that specializes in making devices and accessories for PC, mobile, and consoles. Since 1997, he has been leading the expansion of Guillemot Corporation by establishing research and development centres in Europe and North America, along with logistics hubs in France, the USA, and China.<ref>https://www.crunchbase.com/person/claude-guillemot</ref> '''Executive VP of Administration & Director - Christian Guillemot'''[[File:Christian.jpg|left|thumb]] Christian Guillemot co-founded Ubisoft in 1986. He sits on the Board of Directors as Executive Vice President of Administration. With 30 years of experience in the videogame industry, he brings valuable expertise to the Board. Christian Guillemot was responsible for setting up and bringing together Ubisoft's offices in different countries, and he played a major role when the company became publicly traded on the stock exchange in 1996. His deep understanding of new gaming platforms, as well as his knowledge of accounting, taxes, and legal matters, makes him a crucial voice on the Board. Christian Guillemot is the President and CEO of Advanced Mobile Applications (AMA). He co-founded AMA in 2004, and it has since become a top company that creates and releases lifestyle games and apps for smartphones, tablets, interactive TV, and the internet of things. Recently, they have also been working with Google to develop telehealth and tele-expertise services in growing markets. '''Chief People Officer - Anika Grant'''[[File:Anikagrant.webp|left|thumb]] Anika Grant has an experience in leading HR transformation in major, fast-paced and customer-focused organizations across various sectors. She also brings an exceptional knowledge of international HR management, most recently as the Global HR Director for Dyson’s Global Markets. prior to this, she held the position of Senior Director HR at Uber. '''Chief Portfolio Officer - Sandrine Caloiaro'''[[File:Sandrine caloiaro jpg 800x0 crop upscale q85.jpg|left|thumb]] Sandrine Caloiaro is the Chief Portfolio Officer at Ubisoft Entertainment Sa.
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