Open main menu
Home
Random
Donate
Recent changes
Special pages
Community portal
Preferences
About Stockhub
Disclaimers
Search
User menu
Talk
Contributions
Create account
Log in
Editing
Ubisoft Entertainment SA
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
=== Business Model and Strategy === Ubisoft has a unique production organisation in the video game industry, which allows the company to produce and own all of its most significant franchises, enter new market segments organically, and release high quality new content and games on a regular basis. This has allowed the organisation to grow and benefit from recurring revenues. Therefore, Ubisoft has sought to take advantage of their position for the last decade and expand their portfolio of franchises with titles such as ''Just Dance'', ''Brawlhalla'', and ''The Crew''. However, Ubisoft has recently chosen to shift their focus onto their core franchises with emphasis on long-term player engagement through long-lasting Live games. This means the company will be focusing on franchises that have already been proven to be successful and will grant them greater control over their timing and quality of releases, reducing the perceived execution risks of their pipeline. This has been the top concern for investors, which has resulted in Ubisoft trading at a steep discount relative to peers.<ref>Ubisoft Entertainment SA. (2023) Universal registration Document 2023. https://www.ubisoft.com/en-us/company/about-us/investors</ref> [[File:Steam's_concurrent_players.png|alt=|left|550x550px|''Top 12 games by Steam's current players'']] The above chart shows the top twelve games by Steam's current players, clearly showing a player preference towards service and living games.<ref>https://steamcharts.com/top</ref> Ubisoft's new strategy was showcased at last year's Ubisoft Forward event, where the company announced a considerable addition of new content (e.g., quests, events etc) within its most popular franchise, ''Assassin's Creed.'' The franchise is one of Ubisoft's longest lasting and most valuable, with the last three entries being released on time and at a respectable quality. Furthermore, the last release, ''Assassin's Creed Valhalla (2020)'', has generated over $1bn in revenue for the company through successfully implementing and monetising a live-service model, which adds post-launch content. This is a key point for Ubisoft, as the company's new IPs, (e.g., ''Skull & Bones'') and non-core IPs (e.g., ''Prince of Persia''), have been delayed numerous times and have longer development timelines, which burdens cash flows and increases execution risks. Therefore, as Ubisoft shift their focus onto core IPs (''Assassin's Creed, Far Cry, Tom Clancy's'', etc) , perceived execution risks and cost inefficiencies should reduce over time. While it may take significant time for Ubisoft to successfully implement this strategy, Ubisoft has one of the largest development capabilities in the world and a strong track record with their core IPs.
Summary:
Please note that all contributions to Stockhub may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
Stockhub:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)