Editing Ubisoft Entertainment SA
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The above chart shows the top twelve games by Steam's current players, clearly showing a | The above chart shows the top twelve games by Steam's current players, clearly showing a gamer preference towards service and living games. | ||
Ubisoft's new strategy was showcased at last year's Ubisoft Forward event, where the company announced a considerable addition of new content (e.g., quests, events etc) within its most popular franchise, ''Assassin's Creed.'' The franchise is one of Ubisoft's longest lasting and most valuable, with the last three entries being released on time and at a respectable quality. Furthermore, the last release, ''Assassin's Creed Valhalla (2020)'', has generated over $1bn in revenue for the company through successfully implementing and monetising a live-service model, which adds post-launch content. This is a key point for Ubisoft, as the company's new IPs, (e.g., ''Skull & Bones'') and non-core IPs (e.g., ''Prince of Persia''), have been delayed numerous times and have longer development timelines, which burdens cash flows and increases execution risks. Therefore, as Ubisoft shift their focus onto core IPs (''Assassin's Creed, Far Cry, Tom Clancy's'', etc) , perceived execution risks and cost inefficiencies should reduce over time. While it may take significant time for Ubisoft to successfully implement this strategy, Ubisoft has one of the largest development capabilities in the world and a strong track record with their core IPs. | Ubisoft's new strategy was showcased at last year's Ubisoft Forward event, where the company announced a considerable addition of new content (e.g., quests, events etc) within its most popular franchise, ''Assassin's Creed.'' The franchise is one of Ubisoft's longest lasting and most valuable, with the last three entries being released on time and at a respectable quality. Furthermore, the last release, ''Assassin's Creed Valhalla (2020)'', has generated over $1bn in revenue for the company through successfully implementing and monetising a live-service model, which adds post-launch content. This is a key point for Ubisoft, as the company's new IPs, (e.g., ''Skull & Bones'') and non-core IPs (e.g., ''Prince of Persia''), have been delayed numerous times and have longer development timelines, which burdens cash flows and increases execution risks. Therefore, as Ubisoft shift their focus onto core IPs (''Assassin's Creed, Far Cry, Tom Clancy's'', etc) , perceived execution risks and cost inefficiencies should reduce over time. While it may take significant time for Ubisoft to successfully implement this strategy, Ubisoft has one of the largest development capabilities in the world and a strong track record with their core IPs. |