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Vitl
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== Idea<ref name=":0" /> == <vimeo>725327324</vimeo> Vitl exists to empower people to understand their bodies and provide the right nutritional products to achieve their goals, aiming to change the one-size-fits-all nutrition industry. AI-powered consultations provide users with personalised nutritional information and from the 600k+ consultations, Vitl has created a range of nutritionally tailored products for the retail market. Now listed in over 2000 stores nationwide β with over 250,000 units sold β including Sainsbury's, Boots, Holland & Barrett, Gorillas and Deliveroo, they are looking to take on what they believe to be an outdated supplement industry valued globally at $151.9 billion (2021) and forecasted to expand at a 8.9% CAGR from 2022 to 2030. Vitl has experienced significant growth in brand awareness in the past 18 months, since launching OOH & TV campaigns and being featured across titles such as The Times, Stylist, The Daily Mail, Glamour, The Grocer and The Evening Standard. A key investment from Channel 4 Ventures aims to bolster this growth in brand awareness. Backed by other leading UK investors including the founders of Zoopla, LoveFilm and Bulldog Skincare, alongside True Capital, and the Β£100m Angel Co Fund. Vitl is now raising to execute its new product development roadmap, grow its team and begin plans for international expansion.
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