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Wunderkeks
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== Problem == '''Consumer brand choices have become a part of how we express our values & consumers are mindful of what brands they associate themselves with.''' * Millennials and GenZ are hyper-aware that in a world so full of options, the choices they make are constantly judged the second they are made public. And they are all public. * They are also very unlikely to be loyal to a brand, ''unless'' they buy into the brand's mission and values. * Trends from the past 10 years have focused mission-driven brands into health-adjacent categories, leaving an opening in the snacks category where wunderkeks® fits seamlessly. '''The cultural moment claims for more conversations that enable the creation of Safe Spaces: about mental health, about sexual identity, about race...'''
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