Gone are the days of waiting 30 minutes for a pizza! #1 rated in Edinburgh and Birmingham, @pizza creates delicious, hand-crafted pizzas that can be cooked in 90 seconds. Not only perfectly suited to high footfall locations, this blend of speed and quality enables @pizza to expand rapidly in a post lockdown environment. Planning to use semi-permanent ‘pizza drive-thru’ restaurants - a UK first.

  • Counter based dine-in, to-go & takeaway model suited to the post-lockdown world
  • Highly scalable high margin, low-cost business and operating model
  • No.1 ranked restaurant for pizza in two cities, confirming operational scalability
  • Plans to open semi-permanent locations and the UK’s first drive-thru pizza restaurants


Consumers crave new experiences. Yet the UK pizza and Italian restaurant market, which is worth £5.2bn, lacks differentiation, quality, consistency and value, which will impact restaurant viability in the ‘new-norm’. @pizza’s modern, fast, counter operation can create hand-crafted pizzas cooked in 90 seconds, placing the brand for growth in a socially distanced world.

Having achieved successful growth and critical acclaim (@pizza is currently ranked #1 restaurant in Birmingham and #1 pizza restaurant in Edinburgh for over two years) with its existing fast-casual restaurants, @pizza now sees opportunities to grow.

@pizza plans to use ‘semi permanent’ restaurant units situated in high traffic density suburban carparks to drive growth. With an ability to cook 10 high-quality pizzas a minute, these restaurants will offer contactless takeaway, home delivery and incorporate the UK’s first pizza drive-thrus. This allows flexibility of site selection and the ability to relocate without significant abortive costs.

These low cost, flexible units will enable @pizza to broaden its customer base, giving consumers the bespoke pizza they want; how, where and when they want it without significant fixed property costs. Combined with two secured high-footfall sites in prime locations, @pizza will take fantastic pizza to more customers, aiming to create franchise opportunities across UK cities.


Rupert Lyle: Co-Founder & CEO

Rupert has spent 25 years investing in start-up and early stage businesses across many sectors, working with management to make businesses as profitable and strategically attractive as possible and realising value created through exit.

Bhasker Dhir: Co-Founder, COO & pizza Nerd

With a broad background in restaurants, foodservice and food retail, Bhasker has been involved in the conception and development of a number of start-ups including franchising and international expansion. Bhasker clearly understands the challenges and pitfalls of concept design through to expansion.

Neill Hunter: General Manager, Edinburgh

Neill has management experience with Starbucks and Yo Sushi!, both in the High Street and challenging airport environments. An experienced operator, he has been instrumental in the launch of @pizza with his diverse skill-set, engaging our people and a passion for pizza.

Louis Symeonides: General Manager, Birmingham

Louis has over 25 years experience in catering. He has worked in concepts ranging from Wagamama and Gaucho to Santa Fe.

Alex Reily: Sales & Marketing Manager (Full-time post raise)

Alex is a new addition to the team and an experienced marketing executive with a track record in delivering effective and measurable ROI for SME’s.

References and notesEdit

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