Actve is on a mission to change the way you connect with your favourite fitness creators. They allow fitness creators to launch and scale a subscription business and offer their exclusive content, providing all the essential tools for the ultimate experience.

  • Digital fitness market forecast to grow to a value of £21bn by 2022
  • Experienced Board with Technology and Marketing expertise
  • Strategic partnership with one of the UK’s leading digital agencies
  • Aiming to launch platform in September 2021


The accelerated demand for virtual fitness content in 2020, brought Jack and Ben - two fitness obsessives - together to create Actve. We're on a mission to help creators to earn an income and build a subscription business. Whether you’re a creator looking to livestream your workouts, offer your guided programs, or simply looking for a software to manage your clients, we plan to provide all the tools needed to digitalise your service and reach a worldwide audience.

We’re partnered with one of the UK’s leading digital agencies to build a platform that caters to the new wave of instructors, social media influencers and athletes becoming online content creators. We’re empowering creators to develop authentic relationships with their followers, providing a space to consume and interact with their content.

The virtual at-home fitness boom has disrupted the market. New technologies have provided consumers with a cheaper and more accessible way of working out. With the growing demand for products and services with interactive features, there’s no surprise to why the digital fitness market is now projected to reach a value of £21bn by 2022.

We are raising funds to develop our platform, hire key staff, start to build our user base, and work towards our mission to become an industry champion for fitness creators...


Jack Peagam - CEO & Co-Founder

Jack is a huge fitness enthusiast, having spotted an opportunity in the market. He previously worked in the film industry, and has worked on a range of TV dramas, commercials and feature films, working with the likes of ITV, Channel 4 and Sky. Jack oversees all aspects of the business, in addition to taking the lead with all content creation for Actve.

Ben Whatson - COO & Co-Founder

Ben's background covers Marketing, Branding and Graphic Design. He has a wealth of experience when it comes to the marketing, brand development and creative direction of Actve – working closely with the developers to design the UX/UI of the platform.

Jonathan Smith - Non-Executive Director

Jonathan brings over 20 years of experience in designing and building digital platforms. In 2007 he setup Catch Digital, which has grown into being a UK Top 100 digital agency with 30 staff, and works with global brands including Red Bull, Freeview and Worldpay.

Jonathan Tate - Non-Executive Director

A seasoned professional with over 25 years worth of client experience across a range of sectors including, industrial, retail, consumer goods, energy and utilities. He specialises in technology and digital transformation and has previously acted as PwC's EMEA and UK Head of Technology Consulting and Global Alliances.


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