World-champion mountain-bikers Dan, Gee & Rachel Atherton have combined their passion and know-how with Additive Manufacturing technology to create and launch a personalised-fit, World Cup winning mountain-bike brand. Aiming to disrupt the global mountain-bike market, the team are raising to scale up.
- The Athertons have collectively won 8 World Championships and 49 World Cups
- Experienced engineering team from aerospace, F1 and NASA
- £36 billion global bike market. Post Covid-19 expected CAGR is 6.1%
- £944,000 R&D Innovation Loan secured conditional on £500,000 raise
We believe that a high quality, correctly fitted bike will make you feel safer, more comfortable and more connected to the trail - so you can ride faster.
Today’s high-end bike industry is generally committed to Far-East production based on carbon moulds. Sizes are limited and design changes can take 2 years to reach production. Stock holdings are high, waste huge and distances vast.
Our bikes are UK made by joining carbon tubes with additive manufactured lugs (3D printing in titanium). This innovative use of technology means that every bike can be fitted to its rider and we can offer more stock sizes than our competitors. Stock holding and waste are greatly reduced and learnings can be in production in days.
In 2019, the Atherton team were watched by >45 million viewers and have a combined social following of >2million.
We have product orders from over 30 countries with minimal marketing support.
Our 2020 test launch featured two bikes which combined Formula 1 influence with years of Atherton experience.
Atherton Bikes will invest in sales & marketing to develop a bike brand that leverages this global popularity, aiming to convert fans into customers. This raise will enable us to develop more new technologies, aiming to lower production costs within 3 years and to launch kids bikes and e-bike ranges, targeting sales of 2500 units at 3 years, 7500 at 5 years.
Since Dan built his first bike aged 10 the Athertons have dreamed of starting a bike brand that will push technology as hard as they push their riding.
Dan Brown: CEO, Atherton Racing Team Director, UCI Elite Teams representative, bike industry veteran.
Dan Atherton: Founder (Part-Time), World-Cup winner, creator Dyfi Bike Park & Red Bull Hardline.
Gee Atherton: Founder, (Part-Time)2x World Champion. One of the greatest MTB riders of his generation.
Rachel Atherton: Founder (Part-Time), 6 x World Champion, Previous Laureus World Sportsperson , BT Action Sportswoman & nominated Sunday Times Sportswoman.
Piers Linney: Board (Part-Time). Business innovator, champion for growth, BBC Dragon’s Den investor
Ben Farmer: Chief Technical Officer, (Full Time post raise)Developer of composite and additive manufacturing technologies, chartered engineer , many years aerospace experience.
Rob Gow: Chief Designer. 18 years' experience from tech start-ups to multinationals. Environmentalist.
Andy Hawkins (Full Time post raise): Industrial designer, ex Renault F1
Gill Harris: Marketing, Atherton Head of Communications since 2011, past clients from P&G to Ducati & Mercedes-Benz.
Rod Martin: Board Advisor, Ex NASA scientist, experienced tech CEO
Dave Weagle: Shareholder. Suspension Guru, designer of the DW6 link.