Bike.Rent is on a mission to become the world's best bike rental platform. It already has over 350 bike stores across 18 countries, and each year connects hundreds of thousands of bike renters to tens of thousands of bikes across the globe to provide a consistent, high-quality booking experience.

  • Proven and trusted product already in use
  • Over 200,000 bookings last year
  • Growth track record
  • Benefitting from both cycling boom and digital transformation trends

IdeaEdit is making the bike rental experience seamless and fully integrated into the operations of bike stores around the globe.

Our customers use our comprehensive platform to manage every aspect of their rental operation. We will leverage this base and plan to add a user search capability which will put the combined rental fleets of our bike stores at their fingertips.

When started our aim was to solve the key bike rental store challenge; efficient fulfilment, managing bookings and bikes easily, so that picking up the right bike wasn’t hit and miss. With Manager this process is now easy.

With our proven expertise we think that now is the right time to expand the access of our platform to bike renters so that the rental fleets of all our bike stores are available from a single application. No more having to find a store online before making a booking by phone, email or perhaps online. Bikes will be booked from any of our bike stores using our app. We believe this will be of great interest to our stores and renters alike.

Once the application is established there are further opportunities, including providing a platform for bike stores to sell on their used stock, giving them enhanced access features to help their marketing strategies, and giving users access to tours, activities and events. All synchronised with a seamless bike rental experience.


Doug Stoddart, founder and CEO

Passionate, dynamic, driving force and sales leader of

Doug has a software development experience honed with some of world’s most successful companies (Accenture, Goldman Sachs), but is also a former bike shop owner and entrepreneur. He is the enthusiastic and capable leader of

Mark Negus, CTO

Innovative, and resourceful.

Mark has been with for 6 years, and is responsible for building the platform.

He is a senior systems architect with many successful projects to his credit across a range of sectors including, government, media, private banking, telecommunications, utilities, and financial markets.

Mark is looking forward to completing the next phase of the platform

James Appleby, investor and Chairman

Senior business leader with a strong track record in high growth technology businesses.

James is a professional advisor and the former CEO of Bluefin Solutions, a role he held for 15 years. He brings complementary skills and a deep understanding of business to

James is an integral part of the team.