Body Rocket is revolutionizing athlete performance by unleashing the power of real-time aerodynamic analysis, in a rapidly growing market set to reach $720M by 2028. Body Rocket shrinks a man-sized wind tunnel sensor to fit discreetly on your bike, a world-first. Now raising to progress to manufacturing.* Patented technology (UK and US), 2nd patent filed, more to follow* An estimated global market size of $640m in 2022* Partners with Ironman & 70.3 World Champions, World Tour Rider, and BMC== Operations ==
Performance cyclists and triathletes are obsessed with aerodynamics and always want to be faster.The quest for marginal gains has created a booming market for aero products: wheels, helmets - even water bottles and socks.Until now, the only way to accurately measure your aero drag has been to pay for an expensive wind tunnel or velodrome test.Body Rocket is the world's first commercial on-bike device capable of offering precise drag measurement directly integrated into your bike, allowing aero to move out of the wind tunnel and onto the road, where cyclists actually ride.In a global bike market expected to reach $147bn by 2027, Body Rocket aims to make aero accessible to millions of cyclists by bringing new tools and insights not possible before.Body Rocket has an MVP. The company recently announced that it will be providing aero services to world champion triathletes Kristian Blummenfelt and Gustav Iden, in preparation for their world title defences this fall. With the support of a fundraise, the company plans to progress to manufacturing, and the launch of the brand and pre-sales campaign following this year’s Kona Ironman World Champs.== Team ==Eric DeGolier (CEO/Founder) came up with the idea for Body Rocket while training to compete at the 2004 Paralympic Games in Athens. The technology to make Body Rocket didn't exist back then, but in the last decade that's changed. As a design engineer, he’s worked for industry leaders Trek Bicycles, PowerTap, and CycleOps.Neil Newell (CTO) has 20+ years of experience in software, firmware, and electronics. He has founded several companies - previous ventures include the first commercially successful multi-player online game in the UK, and founder of Ashpool Telecom, which successfully floated on the London Stock Exchange.Marcus Hoenig (CCO - part-time) has had a fulfilling career as an entrepreneur early in his career and then as the CCO at D3O, leading the commercial team from its early stages to become one of the leading Impact Protection Technology companies in the world.Richard Palmer (CSO - part-time) is the founder, inventor and was the CEO of D3O, the intelligent protection technology brand that was first used by US and Canadian skiers at the 2006 Olympic Games.Beppo Hilfiker is the former President of Cannondale Europe. He now sits on the board of Specialized and has ongoing investments in several successful running and cycling tech start-ups. He first invested in Body Rocket in April 2018 and continues to back the company both financially, and in an advisory role.==Risks==As with any investment, investing in Body Rocket carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Body Rocket is higher than in a company that's trading on a public market.===Early-stage investment===Body Rocket is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.===Illiquid investment===The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Body Rocket investment opportunity is considered to be higher risk than more liquid companies.== References and notes ==
- Source: The company and Crowdcube.