Boring Money has helped 1m people find the right investment products & advice. Imagine the financial lovechild of Which? & TripAdvisor, they’ve launched various new products & have seen B2C revenues increase 1500%. Join their mission to shake-up investing with a new app, products & community-powered learning.

  • A more engaged audience than ever. Site visits up 150% since 2020 YTD
  • Higher engagement and new services mean B2C revenues up 1,500%
  • Trustpilot rating of 4.9 - our readers love us!
  • 5+ yrs creating learning and community content with over 181,500 users


There's 7 million+ DIY investors in the UK. The market is growing but people need help: our research shows 8 out of 10 investors are unconfident.

Cue Boring Money. Our Best Buys, reviews & customer ratings help readers learn, compare & choose products.

In 2021, our team doubled. We enhanced our ISA & pension comparison tools, launched webinars, added a digital advice comparison vertical & an Adviser Directory-generating 1500% B2C revenue growth (Sept '20 vs Sept '21, YTD B2C rev: £387k, YTD total rev: £1m+, YTD EBITDA: -£489k). Our site traffic is also up 150% since 2020YTD.

Our newly built “Triage Quiz” will help tailor our readers' journey, guiding people to a) the right product or advice solution & b) three potential providers.

With 5+ years' experience of listening to readers, we know which of our 'Money Tribes' feel baffled & need help. In 2022 we plan to launch the Boring Money Investment Club app & community platforms. Video & live content. Shared experiences. Relevant forums. Empowerment.

Our first Investment Club will be for women in their 40s & 50s. An audience we know & love. We'll make content for them. With them. Supported by our community of female advisers & investment professionals.

And when our less confident Tribes can't find the products they want, we'll go a step further. Making products with our Tribes. For our Tribes. Turning investment upside-down.

Join us.


Holly Mackay - Founder & CEO: Holly is an experienced entrepreneur, financial expert and media commentator. She set up her first business, The Platforum, in 2008, successfully selling the business to Centaur Media in 2014. She launched Boring Money in 2015 with the mission to help millions of people to make better choices. She passionately believes that investments shouldn’t just be for “The Old Boys”.

Jim Adams - Head of Research: Jim leads our research team producing data, analysis, research and bespoke projects for industry clients. He has extensive experience in research and strategic insight as well as financial services benchmarking.

Mikhail Ismail - Head of Marketing: Mikhail oversees our marketing, communications and brand strategy and execution across our B2C and B2B arms. A former investment analyst, post-MBA, he crossed over to marketing and comms for asset managers and investment solutions providers.

Toby Dawson - Technical Product Manager: After graduating with a Masters degree, Toby started his carer as a software engineer. He later transitioned into a product manager where he gained valuable experience in product development working at technology companies.

Matthew Jacobs - Technical Lead: Through Matt's extensive full stack experience he helps manage our front and back-end development teams - building our ISA Fee Calculator, Comparison tools and web architecture.