Credabill logo


Credabill aims to disrupt the multi-billion pound UK home improvement market by enabling businesses to offer their customers monthly finance, at point of sale.

  • Minimum viable product (MVP) used to quote £4.7m of home improvements with around £1m in loans paid out
  • Full permission FCA authorisation
  • Affiliation with to introduce Credabill to its 30k users
  • Experienced founder


37% of UK consumers use ‘Buy Now Pay Later’ services to spread the cost of purchases. Credabill believes that gaining access to a customer financing facility for small home improvement businesses has been too difficult for too long, with many providers requiring at least £1m in turnover, 2 years trading history and direct FCA authorisation.

Credabill allows any home improvement business regardless of size or age to offer monthly payment finance. A Forrester study shows that businesses providing customers with a finance option experience a 30% increase in sales and Credabill brings this benefit to home improvement businesses with ease.

Businesses create and send quotes that offer options for customers to spread the cost. Customers can tailor the quote to a suitable monthly amount with or without a deposit. Once approved the business completes the home improvement and the payment is released to them, minus a processing fee.

Credabill launched its MVP in 2020 to a small beta market and has since been used to quote ~£4.7m worth of home improvements with ~£970k in loans paid out. Its platform went live in Jan ‘22, and has been used to quote ~£3.5m with ~£840k in loans being arranged.

From onboarding 10 businesses in the month of Jan 2022 to around 60 in the month of May, Credabill is now raising to expand its team and further develop its technology to meet demand.


Andy Winning - Founder and CEO. Founded a company from scratch in 2016 that achieved revenues of £25m in 5 years and successfully sold his stake to business partner for 6 figure sum. Founded Credabill after being asked by other businesses to help them get set up with a finance facility because others turned them away due to size.

Kshitiz Saxena - Product Engineer owning product development.

Bobby Montgomery - Account Acquisition Manager. Worked with Andy at his previous company. Bobby jumped ship to follow Andy into his new venture on day one and brought with him the skills and expertise gained at the previous company.

Dawn McFarlane - Compliance Officer at Credabill since day 1. Worked with founder Andy at previous company for 2 years. Holds CPD Accredited in AML and KYC.

Dean Ferrie - Account Manager. With Credabill since day 1. Deans commitment, loyalty and expertise was proven at Andy’s previous company, where held post as sales director, responsible for maximising sales and revenue of the company.

John Williams - FCA Consumer Credit Compliance Consultant. Post Grad Diploma in Compliance, BCS Certificate in Data Protection.


As with any investment, investing in Credabill carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Credabill is higher than in a company that's trading on a public market.

Early-stage investmentEdit

Credabill is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.

Illiquid investmentEdit

The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Credabill investment opportunity is considered to be higher risk than more liquid companies.

References and notesEdit

  1. 1.0 1.1 Source: Crowdcube.