Say goodbye to generic programmes and hello to personalised diet, health and fitness app, powered by your DNA. DNApal aims to combine DNA information with other factors like age, weight, diet, family history and health goals to help you achieve and maintain optimal health and wellbeing.

  • Global DNA diagnostics market expected to be worth $19bn by 2020 with10.2% annual growth
  • We can interpret data from two of the biggest players in the market
  • Won best pitch at VentureFest 2019 at Oxford Brookes University
  • Aiming to launch MVP January 2020 (iOS)


We believe diet, health & fitness programmes often fail because they ignore the fact that we are all unique. They lack the one thing that has the potential to radically improve health, performance, wellbeing & longevity - DNA information.

In 2014 the global DNA diagnostics market was estimated to be worth $19bn, & to reach over 20m people by 2020 - it has surpassed this prediction.

Two of the largest consumer DNA companies, 23andMe &, have tested over 18m people. DNApal is capable of interpreting DNA results from these companies when entered by, & at the users discretion, allowing access to our information, recommendations & advice. We also offer our own proprietary DNA tests.

Combining DNA with personal data collected via the app, we plan to give precise recommendations on how to improve diet, weight loss, sleep, hormone balance, fitness & more. We are also aiming to recommend further testing & specific supplements where necessary & offer 1:1 consultations with a specialist. The information, recommendations & advice provided to users will be based on published research & our clinical experience.

We have self-funded the development to date & plan to start beta testing soon with the aim to launch our first MVP on iOS by January 2020.

We are looking for investment to help develop the full scope of the app, content & weekly goals & challenges to keep users committed.


Victoria Godfrey: Previously worked as a BBC project manager, and was an award winning producer. She then built and grew her own production company where she helped launch a VR campaign in the UK for Astra, and worked with brands such as Disney, Vertu and Louboutin. Later, retraining as a Naturopathic nutritionist and yoga teacher.

Kate Scott (Part-Time): Registered naturopathic nutritionist specialising in nutrigenomics and running seminars for health practitioners around the UK. She successfully launched a B2B DNA testing & analysis company in the UK in 2015. Kate has in-depth knowledge of the effect of genetic variants on biochemistry and how diet and lifestyle interventions can support health and stays abreast of current research in this field.

Chad Goodyear: An experienced Systems Analyst, BCS qualified in modelling business processes and start-up enthusiast. Chad is also a prince2 qualified project manager.

Jaime Tan (Part-Time): A producer at one of the world’s largest independently owned ad agencies, Jamie has years of experience helping to build some of the world’s biggest brands by working on both low budget and global productions for brands such as Nike, EA Sports and Facebook. She’s also a qualified naturopathic nutritional therapist and yoga teacher.