EverUp is a prize-linked app boosting savings & spending rewards through games. The fast-growing & award-nominated app aspires to be a European leader in the new rewards economy centered around crypto & digital rewards. They’re raising to add new products & supercharge growth.

  • 11k registered users, 5k cash accounts, 4k subscribers card waitlist
  • Strong engagement: DAUs 2k; WAUs 3.7k; engagement time/user/month 30m (Dec 21)
  • Launched prize-linked gift cards (£10k of sales in 2 weeks)
  • Award-nominated at 1) Paris Fintech Forum; 2) The Europas Tech Startup


It’s been a big year for EverUp.

Since our raise in January 21 (303% overfunded), we’ve launched the iOS and Android apps, with the user base growing on average ~49% month on month following the end of beta in June. We now have 11k registered users and 5k cash accounts opened. A major part of our growth is fueled by referrals, generating low CACs and strong retention ratios.

We’re a prize-linked rewards platform that, through the power of games creates strong engagement. We have a significant proportion of DAUs and WAUs. The average engagement time, per user, per month is 30m+ as well as our Trustpilot score being 4.5.

Since launching our initial no-loss games - Million Lotto, Daily Raffle, London and Montecarlo Wheel of Fortunes - we’ve continued to add - Scratch Cards, Mystery Prizes and Super Thursday - plus recently we launched our prize-linked gift cards.

We've listened to our customers, and are raising to launch the first UK, gamified, crypto rewards debit card. With 4k+ people already subscribed to the card waitlist, we're excited to get going with this next rollout. There is more: over time EverUp intends to build a series of games incorporating NFTs. Our customers will be able to earn rewards (play to earn and token planned). Our first original 3D skill game will be launched in 2022.

Join us in our journey to build an open and inclusive world of gamified finance.


We’re backed by C-Suite executives at global firms, partners at VC firms, private equity and investor professionals at various funds, entrepreneurs and academicians.

Giuseppe Caltabiano, Co-founder and CEO

Previously served as Head of D2C at M&G Investments, Head of Wealth Products at the MeDirect Group, and Director and Head of Business Performance at Barclays. Has also served at HSBC, Rothschild and European Resolution Capital Partners. PhD Business, Bocconi University

Egi Messito, Co-founder and COO

Previously served as MD at MyLotto24 Ltd, £100M+ Revenue per year business. In 2018 has founded Ninjastickers, a MotoGP digital collectibles in Blockchain business, sold to Animoca Brands in 2020. MBA, Cass

Sergio Miguel, CTO

Experienced solution architect and full-stack developer in the gaming industry. 10 Professional Certifications

Ivo Kostadinov, CMO

Extensive experience in growth marketing, with a focus in D2C customer acquisition, retention and monetization. Previously worked in wealth management and investment marketplaces. Moola, MyFutureNow and iNVEZZ.

Blerina Essen, CRO

Extensive experience in risk and compliance within the lottery industry

Miguel Ortiz, Non-Executive Chairman

Significant leadership experience in the financial services industry.

William Nott, Non-Executive Director

Significant leadership experience in the financial services industry.