Ecologi is a platform for climate action, helping individuals, families and businesses become ‘Climate Positive'. Backed by General Catalyst (AirBnb, Deliveroo, Stripe), now raising for international expansion and product innovation including Ecologi Zero, our real-time carbon footprinting software for businesses.

  • Over 20m trees and 650,000+ tonnes of CO2e reduced in just 28 months
  • Backed by General Catalyst - investors in AirBnb, Snapchat & Deliveroo
  • 16.5k+ subscribers, including 3.5k+ businesses - an average churn rate of 0.4%
  • Real-time carbon footprinting service launching Q1 2022


The escalating climate crisis has led to millions of individuals feeling scared for the future, and our mission is to connect concerned individuals with impactful climate projects to make overcoming climate change viable, exciting and filled with hope.

Our simple subscription model caters for everyone: individuals, families and businesses and allows users to become Climate Positive by funding carbon reduction projects to offset their footprint as well as growing their own virtual forests. Over 1500 Shopify stores have our tree-planting app installed, and global businesses (including AXA and BBC) are demonstrating their green credentials by purchasing trees and offsets in our growing marketplace.

Launching in 2019, we've already funded the planting of 20+ million trees, as well as bought and retired more than 650,000 verified tonnes of emissions, through carbon reduction projects and we’re just getting started!

Community ownership is central to Ecologi, and rather than undertaking another round of investment solely from new and existing VC's, we'd rather have an army of active investors and ambassadors, helping us in our mission to reverse climate change

We're raising to:

  • Grow our team (UK and International)
  • Increase our presence in the US and EU
  • Launch Ecologi Zero, our new real time carbon footprinting software for businesses
  • Ecologi is awaiting B-Corp certification


We’re a passionate team of 28, unified by a common cause to fix the planet and solve the climate crisis. Trust and radical transparency is a core value behind everything we do.

Elliot Coad

Chief Executive Officer

2x CTO and Product Owner at ShortList Media, Twine.

Elliot's technical expertise from leading development teams has helped guide Ecologi in their journey so far.

Alex Price

Chief Technology Officer

An entrepreneurial, full-stack developer. Having previously founded his own software development company, Alex has years of experience in delivering software solutions to brands.

Lucy Jack

Chief Design Officer

A senior designer with over a decade of experience with brands such as Comic Relief and Sony, plus startups including Vidsy. Lucy continues to heighten Ecologi through digital design, illustration & branding.

Ian Hambleton (part time)

Chief Growth Officer

Ian is an experienced founder of successful companies including VR gaming (Maze Theory), international events brand Glug (acquired), and one of London's leading design studios (Output Group) and acquired Found Studio.

Joel Baynes (part time)

Chief Operating Officer

Joel’s expertise spans over 10 years across marketing technology, data science, entertainment and government sectors. Having held leadership positions in a number of scaling organisations, Joel joined Ecologi to support our next phase of growth.