Equipsme aim to democratise health insurance by making it an affordable reality for businesses of all sizes. Founders are formerly of AXA PPP Healthcare and have achieved 130.5% growth YoY. Equipsme is raising investment to bring health insurance to more people and disrupt the health benefit market.

  • 5-year exclusive Insurance Capacity deal with AXA PPP Healthcare
  • 95% broker renewal retention rate & 130.5% member growth YoY
  • Partnership with Starling Bank as part of self-employed product launch
  • Backed institutional investors & UKBAA Angel of the year 2019


Only 5% of UK companies buy health insurance for their employees, yet 41% of employees want private health care. With a 53% increase in NHS treatment waiting lists since 2012 and 15.4m work days lost to stress in 2018 - in a post-covid society, prioritising employee health is no longer an option.

Equipsme is on a mission to democratise health insurance by making it an affordable reality for businesses of all sizes. We think businesses and the self-employed deserve better when it comes to employee healthcare packages which is why we’ve made it simple - covering people for only what they need.

Equipsme offers flexible fixed-price packages, with employees able to pay to upgrade and add family members for maximum peace of mind.

Members can speak to a GP 24/7, have physio sessions, regular health checks and, if necessary, be quickly referred to a consultant for diagnosis and treatment, all managed through a simple to use app.

Since Feb’18 we have secured an exclusive 5-year insurance capacity deal with AXA PPP Healthcare, built an award-winning product, grown our members by 130.5% YoY (to May '20) with a 95% broker renewal retention rate and recently launched our solo product to cater to a largely untapped market of 5m self-employed.

Investment will be used to enhance our user experience and scale our marketing as we announce exciting partnerships with Starling Bank and Simply Business.


Matthew Reed - Co-Founder & Managing Director

18 years in insurance including growth driven corporate and SME brokers. CEO of first gen Insurtech Powerplace and MD of AXA Commercial (Intermediary) and AXA Global SME project.

Russell Kilpatrick - Chairman

30 years experience in the MGA arena. He founded ACE Corporate Risks and Dual Corporate Risks. He has held several executive positions with Dual International since 2003.

Gavin Shay - Co-Founder & Distribution Director

20 years sales & service experience in Financial Services and 13 years in health insurance. Previously Head of Partnership Development at AXA.

Andy Santoni - Co-Founder & Commercial Director

Seasoned insurance and health services specialist, driving underwriting and pricing strategies, product development and management for over 15 years.

Jaco Rabie - Co-Founder & Financial Director

Chartered Accountant with 20+ years post qualified experience, 11 years in insurance. Entrepreneurial, start-up and corporate.

Rhonwen Beesley - Technical Operations Director

17 years in insurance operations across motor, health and general sectors. Previously Head of Claims Operations for Xchanging.