"Ethosh" Bringing AR/VR to B2C Sector Worldwide

"Ethosh," a U.S. based company in Augmented Reality (AR) and Virtual Reality (VR), has been serving major corporations across more than 17 countries for the past 12 years. Having established a solid foundation and achieved success in sectors such as life sciences, pharmaceuticals, healthcare, engineering, and automotive, Ethosh is branching out into the business-to-consumer (B2C) domain, encompassing retail, gaming, FMCG, fashion, sports, airlines, and real estate across the globe. Co-founder Jitendra Dahale made this announcement in November 2023, marking a new chapter for Ethosh.[1][2][3]

Mr. Dahale highlighted the versatility of AR/VR technologies in enriching customer interactions across diverse B2C industries. He detailed how these technologies are revolutionizing the retail experience by enabling virtual trials of a wide range of products—from trying on trendy outfits and footwear, experimenting with jewellery styles, testing makeup looks, to visualizing furniture and decor in one's own space. As an example, he noted that it can transport customers to a virtual store where they can browse and sample products as if they were there in person. This use of AR and VR technologies grants customers a rich, consistent, and personalized experience, enhancing their decision-making process and leading to more satisfying purchases. Ethosh comes with huge experience and proven methodology, along with a team of highly skilled professionals in AR/VR. This new venture is expected to significantly enrich the customer experience and concurrently offer companies new avenues to boost their product and service sales, as shared by Mr. Jitendra Dahale.[1][2][3]

MarketEdit

Estimating the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for Ethosh, a company specializing in AR/VR technologies and expanding into the B2C sector, requires analyzing global market trends and data. As of my last training data in April 2023, let's make some educated guesses based on general market information available at that time:

  1. Total Addressable Market (TAM): Considering Ethosh is venturing into sectors like retail, gaming, FMCG, fashion, sports, airlines, and real estate with AR/VR technology, the TAM would be a significant portion of the global AR/VR market. In 2023, the global AR/VR market was projected to grow significantly over the next few years, potentially reaching tens of billions of dollars. Ethosh's TAM would be a fraction of this, considering the wide range of applications of AR/VR in the mentioned sectors.
  2. Serviceable Available Market (SAM): Ethosh's SAM would be a subset of the TAM, focusing on the regions and sectors where Ethosh has a presence or plans to expand. Given their history of serving major corporations across 17 countries, their SAM would be a significant portion of the TAM, but less than the total global market size, focusing on the specific regions and sectors where they operate.
  3. Serviceable Obtainable Market (SOM): The SOM would be a more realistic target market size that Ethosh could expect to capture in the near term. This would depend on factors like their current market share, competitive landscape, marketing strategy, and product offerings. A conservative estimate of the SOM would be a small percentage of the SAM, acknowledging the competitive nature of the AR/VR market and the challenges of market penetration.

ActionsEdit

To invest in Ethosh, click here.

To contact Ethosh, click here.

ReferencesEdit