Fighter Shots Ltd

Summary

Fighter Shots create daily energy shots from a range of ginger, turmeric and manuka honey aiming to boost & proactively protect immunity. With over 50,000 bottles sold since launch Nov 2019, the team is now raising to expand marketing activities & brand awareness.

• 2k+ online orders from 1,200 unique customers in the past 8 months
• International rollout strategy underway with first launch in UAE
• Backed by London Business School Incubator and MBA graduate team
• We have pledged to donate 1% of profit to cancer research into autoimmune disorders

Idea

Fighter Shots are UK made, all-natural functional remedies. Varieties include ginger, turmeric, collagen and manuka honey, aimed to provide a health boost, especially amid COVID-19 health concerns.

Customers love us for the punchy flavour and high-quality potent ingredients that perk them up and remind them daily of a healthy lifestyle. Initial customer feedback on our ginger shot suggests that it is one of the best tasting shots in the market.

Sustainably enabling people to boost immunity and vitality through natural ingredients are central to Fighter Shot’s vision.

The functional drinks market has the potential to grow by $180bn (11% CAGR) to $270bn from 2020-24 on the back of COVID-19. We believe we are well-positioned as a substitute to coffee and sugary drinks.

Anna founded Fighter Shots in 2019 at London Business School’s Incubator. Full scale production started end of 2019, with over 50k units sold by Q2 2020. Distrubution includes direct web sales, online marketplaces, cafés, gyms, and offices. Listings with the Health Store, Tree of Life and DDC are secured.

Simultaneously, we are developing sales in the UAE. Listing with noon.com is achieved and an initial conversation with a premium hotel is underway.

Investment will help to build digital marketing and sales capabilities to bring our product to many more customers.

Team

Anna Szymanowska – Co-Founder

Anna holds an MBA from London Business School (LBS) and MSc in Industrial Engineering and Renewable Energy. Her work at Airbus, Microsoft and as a management consultant fostered strong product development and sales skills.

After seeing her colleagues drink ginger shots in Switzerland, Anna decided to create her own recipes. She is excited by the evolving relevance of health products and how her shots can positively and sustainably impact people’s lives.

Kavita Madhvani – Co-Founder (part time)

Kavita is nearing completion of a MBA from LBS and met Anna via the network. Based in the UAE, she leads product positioning and broader efforts. Business development at the Dubai International Financial Centre and from ICE Trade Vault Europe has equipped her with finance and growth capabilities.

Kavita loves health and fitness. She has run six marathons and holds a Guinness World Record. Kavita is excited about how the quality, high potency and health benefits of Fighter Shots will cut through a market of misleading products.

Lijo Sebastian Jose – Adviser

Lijo is the CEO & Founder of Chewy Moon, an award-winning nutrition offering for kids. He provides a strategic view and advises key decisions.

Sabre Konidaris – Intern

Sabre is nearing completion of a MSc Management from LBS, has consulting experience, and enjoys supporting strategy and sales efforts.