Fourth Wall creates & owns world-class, award-winning IP for the fast-growing kids & family entertainment market. Its first animated TV series, Milo, launched in the UK on Milkshake in May 21 is selling rapidly around the globe & already placed in 66 countries. Fundraising to support production of Milo Series 2.

  • Milo is a hit UK TV series reaching over 3.6 million kids since launch
  • Existing portfolio of character-led IP ready to feed animation slate
  • £3m+ raised to date from Angel investors & International Media deals
  • Peppa Pig started on Milkshake and now has an estimated value of £1BN+


Fourth Wall creates, produces, and owns world-class IP for the kids and family entertainment market. Our goal is to become a global household name in quality family entertainment, alongside brands such as Disney, Pixar, Dreamworks, and Illumination.

IP lies at the heart of our business model and all our wholly owned character-led IP is created in-house.

We believe that demand for quality IP has never been higher with Netflix, Amazon Prime & Disney+ estimated to spend $9.4bn on original animated content by 2022.

Milo, our first TV show, was commissioned by Milkshake and launched in the UK in May 2021, produced with the support of the BFI’s Young Audience Content Fund.

Milo’s viewing figures since launch show that it is a top-rated UK TV hit, reaching over 3.6 million kids to date. The series is also extremely popular internationally, already being sold in 66 countries via our distribution partner, including to Warner Media, ABC Kids and Clan.

Individual assets can prove to be highly valuable - Peppa Pig, which started life on Milkshake, now has an estimated value of £1BN+

Global market in the entertainment/character licensing sector is worth $128.3bn.

We’re now raising funds to support our continued growth, including the production of Milo Series 2, development of The Three Little Superpigs TV show, and the creation of original content for YouTube.


We have a team that combines creative excellence with deep commercial expertise, capable of developing Fourth Wall into a globally recognised household name.

Joe Moroney, Co-Founder and CEO - serial entrepreneur with over 10yrs+ experience managing creative businesses. Co-creator, Executive Producer and Producer of Milo, and directly involved in all day-to-day aspects of Fourth Wall.

Chris Capstick, Head of Animation - oversees the company’s slate of animation projects. Co-creator, Creative Producer and Series Director for Milo

Paul Brown, Head of Publishing - in charge of the publishing division, where the company is creating a portfolio of stories and characters to feed the animation slate.

Adam Bestwick, Creative Director - Shareholder & award-winning Creator, Author & Illustrator.

Joe Platt, Head of Corporate Finance (P/T)- worked with the business in an advisory capacity for over 2 years before investing in the company and officially joining the management team in 2021.

Helen McAleer, Non-Executive Director - a Children’s Media expert having held many senior executive management roles in media. Brings a wealth of industry experience and contacts to Fourth Wall.

Anton Botes, Co-Founder and Non-Executive Director - brings a wealth of commercial experience to the board of Fourth Wall having co-founded the business with Joe Moroney.