Gameroo is a mobile-first peer-to-peer resale marketplace for buying & selling pre-owned console games & movies. Since launching the app in Aug 2020, they've had over 3,500 active downloads already & are now raising funds to invest in their technology offering, marketing & building the team ready to scale.

  • Video games and consoles market valued at 1.8bn in 2020
  • Scalable platform that aims to be a disruptive mobile-first Peer 2 Peer marketplace
  • Founders have 20+ years experience in the resale market
  • We aim to offer a unique value proposition with targeted customer rewards


The Gameroo app offers a dynamic alternative for game buyers and sellers, allowing them to trade directly with each other, offering market-beating prices and passive earning potential.

Our app-based business aims to disrupt the current used media market by providing a focused and incentivised service to our community of customers, with a simple to use marketplace where they can trade and buy games and Blu-rays, by buying or earning credits.

Console segment revenues are predicted to reach $61.1Bn in 2022, increasing +9.7% year on year. The UK Market for physical games sales and physical movie sales total over 600M and 110M respectively. The High Street pre-owned games and movies market is dominated by rivals CEX and Game.

We believe that we're positioned to be a part of the high growth gaming and online marketplace sectors, a sales channel that has grown more in the last 3 months than the last 10 years combined. This is a shift of over $2 trillion globally from traditional retail, dealer, and reseller channels.

We started Gameroo in 2019 and launched across multiple platforms in August 2020, with over 3,500 active app downloads, 600 registered customers and hundreds of items already listed.

The new capital will enable us to build on our active and engaged community of early adopters, using their feedback to develop the product, test, and drive customer acquisition.


Ben Hardyment - CEO & Founder

Founded in 2009, which we believe is still one of the relevant re-commerce sites for DVDs, CDs, Games & Tech products, famously securing investment from Theo Paphitis in Dragons Den. Previously founded Webflix in 2003, one of the first online DVD rental business in the UK. Customers were sold to LoveFilm in 2006 and IP was sold to Netflix.

Patrick Neill - COO & Founder

Extensive experience working in the re-commerce, eCommerce and Fintech sectors. Having worked for and led various start-ups internationally, such as Emida, Mint and Zapper, Patrick brings valuable knowledge and experience overcoming business challenges and managing teams in new & emerging fast-growth sectors.

Pete Hall - Technical Lead (Subcontracted)

Pete is an experienced software developer and founder of Make Machine which develops apps, games and complex web applications. It's his own development agency, where he is also Technical Lead. He builds with technologies such as Iconicv3, Drupal 8 and Pantheon.

As founders, we are deeply passionate about our market, its customers and providing an exciting new marketplace that can offer significantly more value to the vast community of game and movie lovers. We believe our experience and knowledge of the industry and what's important to consumers, allows us to use the latest technology and deliver on our plans.