Happity logo


Happity aims to build the world’s leading marketplace for parent & child classes. Driven by a mission to end loneliness for new mums, Happity reaches c.130k users a month, and has generated £2.7m+ in bookings to date. Established in London, they're raising to start their UK-wide roll out and invest in the tech.

  • Backers include Ignite & Ada Ventures
  • Research suggests that the under-5s market for activities is worth an est. £2bn in the UK
  • £1.7m+ GMV in last 12 months (£94k revenue, -£110k EBITDA)
  • 75k opted-in parent newsletter subscribers


Up to 1 in 5 mums are affected by maternal mental health issues. Parent & child classes play a vital role in providing community support and friendship, but these important services are hard to find and even harder to book.

The founders of the company experienced this problem first-hand and made it their mission to solve it. Happity is an online marketplace that makes it easy for parents to find and book classes. For providers, Happity has created software that makes business admin a breeze.

Its research suggests that the under-5s market for extra-curricular activities is worth an estimated £2bn in the UK. Happity sees a gateway to future growth through additional relevant services within the broader ‘new parent’ market.

Launched in London pre-pandemic, Happity has seen rapid growth since lockdown ended. The site is used by an avg. of 130k parents every month and c. 3,000 class providers, processing over 12,000 bookings a month. Health visitors and NHS CCGs have also started recommending Happity to new parents to help support mental wellbeing.

Your investment will help bring Happity to new parts of the UK, enabling parents to escape the four walls and get the support they need. It will also invest in upgrading the user experience, adding in rich social features and personalisation.

Happity believes parenthood can and should be much better. Together we can end loneliness.


Proud to be a 100% female founded company, Happity is using its experiences to reimagine the world of work for the 21st Century. Its leadership team of 6 have a wealth of experience across both start-ups and larger organisations, incl. Booz & Co, Innocent and BBC. Aside from its impressive range of professional qualifications, Happity leans heavily on the resilience, patience and negotiation skills gained from raising children!

Sara Tateno - Co-founder, Product & Tech

1st Class Econs, Cambridge Uni with background in strategy and business development via L.E.K. Consulting and BBC. Re-trained as a software developer in 2015. Equal parenting rights advocate. Women in Software Power List 2021 (Makers).

Emily Tredget - Co-founder, Ops

MEng Materials, Economics & Management, Oxford Uni. Previously a Strategy Consultant at Booz & Co, Group S&OP Manager at Innocent Drinks. Previously founded MummyLinks app and campaigned for Maternal Mental Health awareness having survived PND. Nominated by Parliamentary Committee for Petition of the Year Award 2021.

Stuart Curry - Head of Marketing (Part time)

Seasoned leader in marketing, sales and commercial development with previous roles in EdTech and Media. Stu’s personal passion is in helping socially-beneficial organisations deliver impact.

Backed by Ignite Accelerator & Ada Ventures.


As with any investment, investing in Happity carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Happity is higher than in a company that's trading on a public market.

Early-stage investmentEdit

Happity is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.

Illiquid investmentEdit

The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Happity investment opportunity is considered to be higher risk than more liquid companies.


  1. 1.0 1.1 1.2 Source: the company and Crowdcube.