Say hiya to the car next door! Hiyacar’s mission is to change the way we own and use cars. Our online platform allows car owners to rent their cars to vetted drivers, saving time, money and hassle. With over 1,600 cars in London we are fundraising to scale our marketing and keyless tech.

  • Aims to disrupt 'on-demand' car space with billions of annual journeys
  • QuickStart keyless technology has doubled booking/request conversions
  • Insurance comes included- the only UK P2P policy from AXA
  • Business solutions with Councils, Airport, OEMs & Country Estate


Featured in The Times, Sun, Telegraph and Mail, hiyacar is now a friendly community with >50k members, cars in every London borough and the best Trustpilot rating for UK car sharing. They launched the first P2P B2B solution and have agreed to launch an “earn while you fly” scheme with a major airport plus a partnership with a leading car manufacturer.


Graeme Risby Co-founder and CEO

Exfounder Matching Properties, Risk Analysis Smith & Williamson

A social entrepreneur and a strong believer in using people-to-people networks through the use of technology to improve people’s lives. Former Risk Analyst at Smith & Williamson and founder of an early P2P property selling service, Matching Properties.

Rob Larmour Co-founder and COO

Ex Business Unit Director Empathy Marketing

Rob is an experienced e-commerce professional and prior to hiyacar set up and managed the operations & logistics of, a large Irish online marketplace.

Phil Makinson CCO

Ex co-founder Kabbee, Ex tech consultant at Greenwich Consulting, now EY

Former consultant with experience in launching digital businesses on four continents. Seven years in the mobility sector, having co-founded Kabbee, a minicab aggregator.

Marc Roberts CTO

Ex CTO Whipcar, World's first P2P Hire

Marc is the former CTO of Whipcar, the world’s first P2P car sharing platform.

Carl August Ameln Chairman

CEO First Risk Capital, first UK investor in Streetcar / Zipcar and board director.

Experienced start-up entrepreneur with a demonstrated history of starting successful companies in different sectors. Skilled in Entrepreneurship, Venture Capital, Strategy, and Due Diligence. Early investor in platforms such as Zipcar, JustPark, LoveSpace and Shepper.