Hoxton Bakehouse logo.


Awesome bakes and coffee as they should be: fresh, fun and delicious. With revenue streams from 7 stores, wholesale and eCommerce, and a new store opening soon, Hoxton's handmade sourdough and pastries – plus fresh roasted coffee – are helping to give the high street bakery a makeover. Raising to scale wholesale and open new stores.

  • Wholesale growth of 23% from 2020 to 2021
  • Grown from 1 to 8 stores since 2018 (8th opening soon)
  • 60% YOY revenue growth from 2020 to 2021
  • Supplying Rick Stein, River Cottage, Chewton Glen, and The Pig


Hoxton Bakehouse Group is passionate about proper, nostalgic, fun food, beginning its Hoxton journey with a single oven back in 2015 – and have been rising and roasting since. As chefs, making real, handmade food is in its bones: classic sourdough, croissants and buns made over a 3 day process, and fresh coffee beans, roasted to perfection. Hoxton Bakehouse Group makes everything in-house from unprocessed ingredients, never using frozen or pre-mixed in its breads and bakes.

Its commitment to awesome taste and high quality, combined with its positioning as a fun and modern brand has led to retail growth of 94% and wholesale growth of 23% from 2020 to 2021, plus a loyal social following of 35k.

Hoxton Bakehouse Group has grown from one to eight bakehouses since 2018, with a revenue of over £2.2mil and -£101k Net Profit in 2021. Hoxton Bakehouse Group is now funding to build on this success, with plans to open further retail stores, to sell more of its beautiful baked goods & fresh roasted coffee, to satisfy more customers with its artisan delights on the high street, wholesale and online . With the UK bakery market worth £3.9bn in 2021 and one survey suggesting a 57% increased consumer demand for bakeries and patisseries in the UK post-Covid, Hoxton Bakehouse Group is in a growing market.


Co-Founder: Florence Hellier

With a love of baking since aged 16, Florence trained at the Royal Academy of Culinary Arts and won CSMA's Young Chef of the Year 2007. She was named in the 100 most influential women in hospitality 2021 by Code Hospitality, and founded Hoxton Bakehouse with Darren to revolutionise the high street bakery.

Co-Founder: Darren Bland

Formerly Chef De Partie at the Royal Automobile Club, creating handmade signature sourdough loaves and pastries made how they should be.

Director: Sean Parrott - Part Time

Director of multiple companies in sectors including property and retail. Sean is a crowd investor in multiple companies, including Hoxton Bakehouse and The Peak District Distilling Company.

Director: Simon Hunt - Part Time

A former commodities trader in London, Simon later founded a golf training academy in South Africa, where he now lives. He has experience investing in property and the hospitality sector, including in Hoxton Bakehouse.

Head of Retail Operations: Mark Ginbey

A retail management professional, Mark heads up the retail side of Hoxton Bakehouse, to ensure effective management, the highest quality standards and an excellent customer experience.


As with any investment, investing in Hoxton Bakehouse Group carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Hoxton Bakehouse Group is higher than in a company that's trading on a public market.

Early-stage investmentEdit

Hoxton Bakehouse Group is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.

Illiquid investmentEdit

The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Hoxton Bakehouse Group investment opportunity is considered to be higher risk than more liquid companies.


To invest in Hoxton Bakehouse Group, click here.

To contact Hoxton Bakehouse Group, click here.

References and notesEdit

  1. 1.0 1.1 1.2 Source: Crowdcube.