Entrepreneurs and Senior Managers from top model agencies founded iDAL on a mission to disrupt the inefficient talent management world. The company is backed by experienced investors & already has 300 talents signed to their platform. Convertible loan investment; 20% discount 8% interest, £5m valuation cap. See key terms for details

  • Convertible loan note; 20% discount, 8% interest and £5m valuation cap. See key terms doc for detail
  • Founding team managed top models such as Gigi Hadid & Ashley Graham
  • Backed by experienced investors incl world's top 40 fintech investor
  • Already working with the likes of Vogue, Burberry & Urban Outfitters


We believe the model management industry has not adapted to the digital age and lags behind developments in consumer behaviour. Research suggests that agencies working directly with models generate an estimated £10.7bn in agents' fees annually, not counting money generated by the new generation of models who work outside traditional management.

We believe the industry is outdated and resistant to new technologies, causing increasing frustration for talent and clients. Talent often gets paid late and there is a lack of financial transparency and efficiency.

As the retail industry that drives talent bookings has been forced to change due to the newly enforced habits of Covid-19, we see this as the perfect time to launch iDAL.

With our tech platform having over 300 talents on board already, including one of the world's top 50 models Ajak Deng and influencers such as @Saufeeya. We have worked with the likes of Vogue, Burberry, Urban Outfitters and other high profile commercial clients.

Our tech streamlines processes and increases transparency, giving us significant scaling opportunities with little overheads. We believe iDAL allows one agent to do the job of 5, reducing the time spent on admin and negotiation, boosting agents ability to nurture talent and deliver the best client service.

We're raising £400k to invest in the promotion of our talent and hire 3 new agents!


Mariya Grinina, CEO & Co-founder - founded her first company FINDA in 2018 as a direct booking platform for models. She was named one of the UK's top 10 Founders under 25 in 2019 - for launching and growing the tech platform. She has relaunched FINDA as iDAL with Ian Loughran to combine their assets such as tech, talent, team and client connections to get closer to their vision.

Ian Loughran, CCO & Co-founder - Previously Senior Manager at IMG Models and Women's Board Booker at Next Models. He has managed top supermodels like Gigi Hadid, Rosie-Huntington-Whitely, Ashley Graham and more. He is most famous for making Ashley Graham's first Vogue Cover happen.

Marie-Claire Corin, Director of Women's and Commercial - 20-year career as a model and talent manager; Previously Senior Manager at IMG Models.

Sophie Ball, Director of Talent and Digital Strategy (Consultant)- Experienced influencer & marketing strategist, working for clients like Ray-Ban, Miu Miu, Sony Music, Dazed etc.

Vladislav Solodkiy, Advisor and Angel Investor - He was one of the world's top 40 fintech investors in 2018 and the CEO & Co-founder of digital bank Arival (raised on Crowdcube in 2019!).