Killing Kittens

Summary

Killing Kittens is a social networking app for sex-positive people, creating an empowered global community & sexual liberation movement. Via their app & events, KK provides a platform for its 150k+ users to enjoy premium features through upgrades & luxury adult brands; sat within a ~$100bn industry.

• Intersecting dating and sex-tech industries worth up to $100bn globally
• Already with 150k+ users
• Premium subscriptions up 154.9%+ Jan-Dec 2021
• Expansive proprietary technology

Idea

The Killing Kittens app has become a global movement with over 150,000 members of all genders and sexualities who come to KK for dating, community, events, education and content from creators and sex-educators.

At KK, we level the playing field when it comes to sex and dating. We empower those who have been disenfranchised to access pleasure and nourish their sex lives both online and offline.

We’ve grown and built our own proprietary technology after 3 successful raises, and in 2021, our social network facilitated:

• 7.7m chat messages sent
• 84,000 connections created between members
• 33.9% growth in signups (Jan-Dec '21)
• 154.9% increase in premium upgrades (Jan-Dec '21)

From a B2B view, sex-tech, sexual wellness, adult dating and lingerie brands face ad restrictions on major social platforms, leaving digital ad revenue on the table for the taking. KK provides a solution for these brands to reach their audience in a hyper-targeted way.

We believe we can be the home for these premium adult brands making up an estimated $100bn industry, who have more limited options for advertising.

Our next steps are to:

• Roll out more features and improvements to the Tech
• Implement a paid marketing strategy with a plan to expand effectively into our first major US city
• Prepare for a larger Series A round in 2023

Team

SENIOR TEAM

Emma Sayle - Founder and CEO

Emma personifies the brand and leads all public appearances and press relations, where she appears in national and international media from TV shows to broadsheets to radio debates and corporate talks, as well as hosting KK video content and podcasts. She is the figurehead of KK and gives a voice to the disenfranchised who are taking control of their sexuality.

Hadleigh Bolt - COO

Hadleigh leads the company strategy, product development and digital activities. He operates at the critical intersection of the business needs and technical architecture to ensure that all verticals of KK align. Using his experience across different sectors and company stages to help ensure that overall commercial growth is continued. He now leads point on investor discussions.

CORE TEAM

Our KK family is made up of 7 core members with varied experience in creating digital products, hosting events, operations and community management. We also join forces with over 25 freelancers and contractors across 3 continents that help KK be the movement that it is today.