Mitto is driven to build a community of activists who want to spend their money more responsibly, contributing to a more sustainable planet. With 185,000+ users signed up in less than 12 months & €1.8M invested, Mitto’s app & card connects users with ethical brands & shows them their spending impact.

  • Over 185,000 users already signed up in less than 12 months
  • €1.8M invested to date from Athos and other investors
  • Plans to launch in the UK and rest of Europe in 2021
  • Sustainability-marketed products growing 5.6x faster than any other


We believe climate change is the biggest problem we are facing as humanity and our consumption habits are one of the biggest drivers of this global emergency. In 2019, in 94 of the world’s biggest cities, where a combined 700m people live, the consumption of goods and services including food, clothing, aviation, electronics, construction and vehicles was responsible for 10% of global greenhouse gases. Mitto was founded to address this issue directly by building a community of activists, empowered to consume more responsibly and understand the impact of every purchase they make. Our solution is a sophisticated app, connected to a payment card that integrates seamlessly with your existing bank account.

  • Users can immediately see an approximation of the CO2 impact of their purchase
  • Users are shown sustainable alternatives from partner brands that fit with Mitto’s mission
  • Users can then get instant cashback and other discounts when they purchase from Mitto’s partner brands

In recent years, sustainability-marketed products grew 5.6x faster than conventionally marketed products and were responsible for 50% of the growth of consumer packaged goods between 2013 - 2018. Mitto's model encourages free users to upgrade to a premium monthly subscription that gives them additional insights into their spending and extra rewards. Join us on our mission and let's build a better world together.


At Mitto we are a young team of dreamers who strongly believe in People Power - working together for a better world. We have extensive experience in technology and innovation companies that have disrupted several industries, who are all ready to take Mitto to the next level.

Marcos Cuevas, Founder & CEO: A serial entrepreneur with many years of experience working in successful global mobile phone companies. Ex-StartupBootcamp director.

Esther Blázquez, People & Culture: A passionate builder of company culture, an expert in the startup world having previously worked with StartupBootcamp and Typeform.

Maria Zapater, Customer Success & Comms: An operational whiz, Maria has previously held operational roles with the likes of Decathlon and InnoCells (Banc Sabadell)

Oriol Capdevila, Tech Lead: An experienced software engineer and architect who has previously held roles in Vueling and InnoCells

Arantza Montero, Brand & UX: An experienced UX and UI designer who has previously worked with the likes of InnoCells (Banc Sabadell) and Privalia, a large Spanish online fashion retailer

Coloma Serra, Marketing & Partners: An experienced and passionate marketeer and communications profession, Coloma has previously held roles at Rakuten, 4YFN and BMW