My VIP Card has created a loyalty scheme designed to help people to save money when they shop local. They have over 2,000 business listings on their website. They’re raising funds to for customer acquisition and to fuel growth.

  • Multi Award Winning
  • Designed to support small businesses nationally
  • 2,000+ business listings
  • Market: 86% of UK Shoppers have joined a loyalty program in the past


My VIP Card was founded in 2017 by Maddy Alexander-Grout after she suffered from post natal psychosis with the birth of her first child. Maddy found the more she got out of the house the better her mental state, and she came up with a solution aimed at generating more customers for businesses and help more people to connect with their community.

My VIP Card offers thousands of discounts, cashback and gift-cards, encouraging people to support small businesses and the high street, nationally.

Helping consumers with a one-stop-shop to find discounts and save money on the every day.

The service is also available as an employee and member benefit for employers to offer their employees aiming to improve their financial mental health whilst supporting the community around them.

In the last 4 years, My VIP Card has won multiple awards including Entrepreneurial Spirit for the South East at the Great British Entrepreneur Awards, High Business Growth at the Successful Women Awards, Theo Paphitis SBS and Small Business Saturdays #smallbiz100. We have been featured in national publications such as The Sun, The Telegraph, The Daily Record ,and in local press and on BBC Radio Solent.

My VIP Card's mission is to get people to shop local wherever they are in the UK using the My VIP Card App. Funds raised will go towards customer acquisition and growth.


Maddy Alexander-Grout - Founder and CEO

Maddy is responsible for driving the business forward, pushing sales, networking, seeking partnerships and the growth of the business as a whole, her main mission in life is to help as many businesses as possible. To view Maddy's work history please connect with her on Linkedin.

Nicola Toner- Operations Manager

Nicola's role is fully operationally focused. She keeps the business moving forward using new processes and development while supporting Maddy to ensure the business reaches its goals. To find out more about Nicola’s work history please connect with her on Linkedin.

The Board of advisors include:

Jason Taylor - Director of Fizz Benefits.

Zameer Nazarali - Director of Simplify Group

Jon Bowles – Director of multiple companies