Nickelytics

Summary

Connecting mobility + technology + hyperlocal out-of-home advertising

Highlights

• $628.7K YTD Revenue | 59% YoY Growth
• $343.2K Q2 Revenue | 84% YoY Growth
• $1.5M pre-seed capital raised from top-tier investors including Techstars
• Launch OOH ad campaigns as easily as posting a Facebook ad
• Ads are wrapped on gig economy driver vehicles & autonomous robots
• Track, measure, & optimize campaign performance in real-time
• Featured in Forbes, Entrepreneur inc, Techcrunch, Smart Cities Dive, ETC.

Problem

Advertisers can see 600% ROI when using out-of-home advertising*

*Source: (2017) Out of Home Advertising Association of America

But the out-of-home advertising can present challenges for advertisers:

Solution

With Nickelytics, brands can launch hyperlocal out-of-home advertising campaigns as easily as they would post a Facebook Ad.

How it works

We’ve unlocked a new asset class

and turned it into a hyper-local and measurable Out Of Home Advertising medium.

Average ~$2.10 CPM per advertiser campaign.

Product

Today's model: Mobile out-of-home vehicles

Gig drivers & fleet operators

We wrap (physical wrap) gig economy driver vehicles that travel at least 42 miles daily through busy city streets.

Our 15,000+ driver database includes drivers from:

Grubhub | Uber | Instacart | Lyft

Autonomous delivery robots

We wrap self-driving sidewalk delivery robots that travel at least 10–12 hours per day.

Our robot inventory in LA is rapidly growing.

Track, measure, and optimize your campaign performance with real-time attribution and measurement

With Nickelytics, advertisers can track and attribute website visits, store visits, app downloads, and other conversions to gain a better understanding of the performance of their campaigns.

Traction

Nickelytics by the numbers

59% YoY revenue growth

Customers

We've run OOH campaigns with some of the top brands and agencies in the industry

Case study: AmTrust

AmTrust—a Fortune 500 company—ran a test campaign with Nickelytics in 2021 in NYC.

They saw more than 7.4 million impressions, with an effective CPM of $2.69—which powered one of their best digital campaigns via retargeting. After seeing the measurable results that Nickelytics provided, they renewed from 5 vehicles to 60 vehicles in 2022 across 4 major metros.

Business model

Nickelytics keeps 70% of ad revenue

Market

Massive opportunity

Competition

First movers in the Digital Out-Of-Home EV landscape

We are first-to-market in helping established Electric Vehicle charging suppliers better subsidize their operations by integrating a proven revenue stream. This enables us to scale rapidly, as our partnership will give us exclusivity for top sought-after locations.

Connecting Mobility OOH

We specifically target the emerging sector of mobility + public good. We integrate our technology with the latest Out Of Home inventory to capture consumers on the go.

Unfair advantage

We are the only platform to connect predictive analysis, machine learning, and an integrated programmatic buying platform to streamline the entire OOH buying process.

Vision and strategy

Planning for expansion with digital signage, mobility & digitalization

Next segment: Integrating advertising into the electric vehicle charging network

The EV charging network is poised to explode from its current 40K public chargers to >500K by 2030.

Our programmatic Digital Out Of Home platform connects electric vehicle charging providers to advertising revenue.

Unit economics:

• By partnering with Nickelytics, we help offset the electric vehicle providers' network operating expenses significantly.
• We provide a turnkey solution for ev charging companies interested in generating advertising revenue at their top EV charging sites.
• According to Statista, the current gas station advertising industry grew to $1.2B in 2020.

Our mission has always been to leverage existing and improving networks. We've already helped countless rideshare drivers earn supplemental income to cover costly expenses.

With our growth into the DOOH EV charging space, we can help speed the adoption of EV charging networks by lowering the operational costs for site owners/hosts as we share a percentage of the ad revenue generated from our screens.

We believe the future of automotive is electric, and we're positioned to help foster the next generation of "smart gas station tv" with our DOOH solutions.

Funding

$1.5M previously raised from top-tier angels and institutional investors

Founders

A combined 20 years of adtech leadership at Google, Amazon, Salesforce, Gartner, and Linkedin

Nickelytics, a Techstars '20-backed startup, is a platform that makes launching hyper-local Out-Of-Home advertising as simple, scalable, and measurable as posting online ads.

We’ve solidified our product-market fit, and we’re now seeking new funding to continue to scale our business and bring our digital OOH ad platform to rapidly growing EV charging station networks, and accelerate our demand-side growth.

Nickelytics Team

Judah Longgrear

Cofounder & CEO

Shama Keskar

Cofounder & CTO

Christopher Joyce

Director Sales

Carlo Chica

Director of Operations

Saurav Bhandari,

Fractional CFO

Jasmin Ferraz

Business Development

Nate Lewis

Senior Software Engineer

Ricky Wang

Software Engineer

John Joseph Ranara

Operations