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Nimble is makers of baby-friendly cleaning products powered by plants. Now in 900 supermarkets in UK & ROI, Nimble is an established name in the baby sterilisers segment of some of the UK's major retailers. They're now raising to launch in to more retail chains, enter European markets and explore a new product category.

  • Achieved £844k in sales value in the last 12 months (FY Dec-21 total revenue £505k, P&L -£563k)
  • 20k customers via website and Amazon – Amazon sales revenue grew 283% YoY to £134k in 2021
  • Milk Buster (bottle cleaning) tech patented throughout Europe
  • The Global Household Cleaning Products market is worth an estimated $235bn


Nimble's founder, Von, came up with the idea when his sister told him how hard it was to wash baby bottles safely.

When 91% of 1000 parents surveyed on behalf of Nimble said they were worried about the contents of cleaning products, & with a limited number of brands addressing this, Von used his background at Unilever & as a chemist to create plant-based products that contain no harsh or toxic chemicals, & crucially, clean effectively.

Our first product, the Milk Buster baby bottle cleaner was developed from scratch and is patented in the EU. All our products (incl. surface cleaners and laundry range) are developed for sensitive skin, using allergen-free and plant-based ingredients, UK made, never tested on animals and Vegan Society-certified.

With an average rating of 4 stars on our core product lines, Nimble has won 20 product & business awards & has been on BBC's Dragons’ Den & The Customer is Always Right.

The Global Household Cleaning Products market is worth ~$235bn & eco brands are growing 5X faster than traditional 'white bottle' brands. Investment will allow us to explore new product categories, enter more UK supermarkets & EU markets, scale our D2C business and expand our product range.

Nimble is kind to little ones, to parents, & to the planet. We're on a mission to become one of the leading brands in Baby & Kids home and personal care in Europe. We hope you’ll join us.


Von Sy, CEO and Founder

Previously worked at Unilever’s R&D HQ for Detergents and Deodorants. Helped to launch new products for brands like Persil, Dove and Lynx.

Simon Dunn, Head of Retail (part-time)

Held various commercial and category roles for the likes of Tesco, Philips, and KP Snacks.

John Ellis, Head of Ecom (part-time)

Previously worked at Amazon, Lego, and

Emma Harwood, Sales Director (part-time via Product Chain Limited)

Highly experienced in launching challenger brands in major supermarkets.

Celine Deschamps, Marketing Manager

Worked in various marketing roles at The Collective Dairy and Tefal. Highly experienced in sales activation, ecommerce and NPD launches.

Alex Lee Pan, Operations Manager

Worked on business transformation and supply chain for companies like Shell and OnTrack Retail.

Nimble Team

References and notesEdit

  1. 1.0 1.1 1.2 Source: the company and Crowdcube.