Petalon

Summary

Petalon is an eco-friendly flower delivery business, offering delivery 7 days a week. Despite a small start-up budget and zero marketing spend, the business is profitable, with annual turnover reaching £250,000 just three years after incorporation. We are raising money to market nationwide.

• Bicycle delivery and low carbon service + biodegradable packaging
• High customer loyalty & strong social media presence
• Profitable at every stage of growth with no investment & minimal marketing
• Family run. A floristry business, not a fulfilment warehouse

Idea

Petalon's aim is to simplify flower delivery; cutting out waste, while not compromising on aesthetics or affordability. We deliver by bicycle across London and across Britain with a courier striving for carbon-neutrality. Bouquets are packaged in biodegradable or recyclable materials, we donate 5% of operating profits to bee conservation charities and plant a tree in Britain for every 100 postal deliveries.

Petalon was incorporated in 2016 and 3 years later had turned over £700k. Revenue 18/19 of £290k with a profit of £5k. This organic growth is fuelled by exceptional quality, outstanding customer service and word of mouth, including praise from Vogue, Vanity Fair and Stylist. Petalon began with weekday bicycle delivery to London, launching our national delivery service in 2017 and expanding in 2018 to offer delivery 7 days a week. We aim to increase our revenue by raising awareness nationally.

Though we now have an infrastructure capable of offering a national delivery service, we believe that brand awareness is low outside of London. Our goal is to utilise the highly visual nature of our product and our strong Instagram engagement level to develop our online brand image. We want to build on our organic growth and are seeking investment to fund a nationwide marketing campaign.

Help us bring beautiful, sustainable floristry to the rest of the country.